VINAY PANT

VP- Mar­ket­ing, Maruti Suzuki In­dia Ltd.

Impact - - FEATURE -

On fac­tors in­flu­enc­ing me­dia plan: There are so many choices now, and all of them are evolv­ing. Ear­lier it was very sim­ple, you just had the tra­di­tional me­dia and it was so easy to draw up a plan. To­day dig­i­tal is be­com­ing more im­por­tant. You have got out­doors which is be­com­ing much more or­ga­nized. You have got mag­a­zines which are giv­ing you so many dif­fer­ent niches. And you have to see how you can use th­ese dif­fer­ent op­por­tu­ni­ties which are com­ing your way. Not very easy, but it’s the right time to be a mar­keter, be­cause you can reach your very di­verse kind of au­di­ences liv­ing in the most frag­mented man­ner, very eas­ily. On cre­ative hin­drance: The way for­ward for mar­ket­ing is about us­ing dif­fer­ent me­dia so­lu­tions that we have to the core. The prob­lem which comes with so much of frag­men­ta­tion and so many op­por­tu­ni­ties, the cre­ative so­lu­tions that are there be­come a hin­drance at times be­cause that’s where there is still a stag­na­tion or lim­i­ta­tion. So there’s a lit­tle bit of con­cern - how do I make so many cre­ative sto­ries as my au­di­ence of to­day?

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