Cat­e­gory Head In­dul­gence, Bri­tan­nia In­dus­tries Lim­ited

Impact - - FEATURE -

On fac­tors in­flu­enc­ing a me­dia plan dis­cus­sion: Con­sumers are get­ting more and more iso­lated from a me­dia stand­point. They are not con­sum­ing reg­u­lar forms of me­dia as they were do­ing five years back. So, the task at hand for all mar­keters is that what are the newer avail­able sources of me­dia? What’s the cost per reach for this me­dia? How can I con­tex­tu­ally de­liver a mes­sage which is much more ef­fec­tive? And then com­pare it with all our tra­di­tional forms of me­dia to de­cide as to what should be the path of your brand.

On way for­ward for brands: The way for­ward for brands re­mains the same, you have to do the key things right, which is to cre­ate brand love, which is to have a pur­pose­ful brand, which is to cre­ate com­mu­ni­ca­tion that is loved by one and all. And if you do th­ese things right, also you have to be con­stantly in­no­vat­ing. If you do all th­ese four things right, you can rest as­sured that you will have a brand which is not only do­ing well to­day but it will have a re­cur­ring im­pact in fu­ture.

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