Impact - - CREATIVE ZONE -

We were aware that the ad is go­ing to be play­ing on the days lead­ing up to Pujo, and so we wanted to make a film that res­onated with peo­ple’s an­tic­i­pa­tion. High­light­ing the mad­ness that goes on be­hind pre­par­ing for Pujo, we tried to recre­ate the joy that the fes­ti­val brings them. Ra­jesh Ra­maswamy Ex­ec­u­tive Di­rec­tor, Lowe Lin­tas

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