EXCHANGE4MEDIA GROUP’S INFLUENCER AWARD 2017 GOES TO CVL SRINIVAS!
CVL Srinivas, aka Srini, Country Head of WPP India and CEO, Group M South Asia, was presented with the exchange4media Group’s ‘Influencer of the Year Award 2017’, in recognition of his achievements, at a function held in Mumbai on Friday. Looking back at his life, Srinivas recounted the unlikely circumstances under which he, an engineer by education, landed up in the media agency business. He also spoke of the year-long sabbatical he took a decade ago, when he learnt to play the tabla along with 5-6-year-old children, which helped rejuvenate him and he could then return to work with a new zeal. *** Chatbots, or AI-driven virtual assistants, are the in-thing in the Digital world today, enhancing consumer engagement and opening up advertising opportunities for brands. “You should message a business, just the way you message a friend” was Mark Zuckerberg’s statement to the world when Facebook opened its flagship Messenger platform for businesses to run their AI-developed bots and engage with users last year. Eighteen months later, Messenger has over 1,00,000 bots, with Indian brands going all out to cash in on the multitude of opportunities that machine learning and bot technology has to offer. For brands, this platform helps build brand image and is an additional touch-point to interact and engage with consumers. In addition, chatbots are also a goldmine for brands to garner consumer insights. Though the entire bots industry is still in a nascent stage, its potential for advertisers is huge and Digital agencies have started exploring it. Our cover story this week delves deep into the world of bots. Turn the pages to find out more.
Growing up, Bournvita and Tang are two beverages that were invariably present in most middle class homes Bournvita as the favourite malt drink for a growing child and Tang as the must-have imported drink. In terms of communication, Bournvita went from ‘Tann ki shakti mann ki shakti’ to the inspiring ‘Taiyyari jeet ki’. In our
CMO section this week, Amit Shah, Associate Director – Marketing (Gum, Candy & Beverages), Mondelez India talks about the brands in his portfolio, that also include Choclairs and Halls. He also tells us about marketing strategies being employed to take them to the next level.
Travel can hugely enrich one’s life – that was Malishka Mendonsa’s take-away when she went on a twoday rafting trip to Kolad, her first after starting her career. The short trip was enough for RJ Malishka to be bitten by the travel bug. In our Unwind section, Malishka reminisces how her love affair with the ocean began after her first diving experience in the Maldives. She also recounts her recent diving adventures in the Andaman Islands that actually had her contemplating a future in professional diving!
More from the exchange4media Conclave is to be found in our Happenings section, where we bring you images from the event. Dr Subhash Chandra, Member of Parliament, Rajya Sabha, and Chairman, ZEE & Essel Group, Dr A Velumani, Chairman and MD, Thyrocare Technologies
Ltd, Carter Murray, Worldwide CEO, FCB, Norm Johnston, Global CEO, FAST, Global Chief Digital Officer, Mindshare Worldwide, were among those who shared inspiring insights from their life and businesses at the Conclave.