Impact - - UPFRONT -

CVL Srini­vas, aka Srini, Coun­try Head of WPP In­dia and CEO, Group M South Asia, was pre­sented with the exchange4media Group’s ‘In­flu­encer of the Year Award 2017’, in recog­ni­tion of his achieve­ments, at a func­tion held in Mumbai on Fri­day. Looking back at his life, Srini­vas re­counted the un­likely cir­cum­stances un­der which he, an en­gi­neer by ed­u­ca­tion, landed up in the me­dia agency busi­ness. He also spoke of the year-long sab­bat­i­cal he took a decade ago, when he learnt to play the tabla along with 5-6-year-old chil­dren, which helped re­ju­ve­nate him and he could then re­turn to work with a new zeal. *** Chat­bots, or AI-driven vir­tual as­sis­tants, are the in-thing in the Dig­i­tal world to­day, en­hanc­ing con­sumer en­gage­ment and open­ing up ad­ver­tis­ing op­por­tu­ni­ties for brands. “You should mes­sage a busi­ness, just the way you mes­sage a friend” was Mark Zucker­berg’s state­ment to the world when Face­book opened its flag­ship Mes­sen­ger plat­form for busi­nesses to run their AI-de­vel­oped bots and en­gage with users last year. Eigh­teen months later, Mes­sen­ger has over 1,00,000 bots, with In­dian brands go­ing all out to cash in on the mul­ti­tude of op­por­tu­ni­ties that ma­chine learn­ing and bot tech­nol­ogy has to of­fer. For brands, this plat­form helps build brand im­age and is an ad­di­tional touch-point to in­ter­act and en­gage with con­sumers. In ad­di­tion, chat­bots are also a gold­mine for brands to garner con­sumer in­sights. Though the en­tire bots in­dus­try is still in a nascent stage, its po­ten­tial for ad­ver­tis­ers is huge and Dig­i­tal agen­cies have started ex­plor­ing it. Our cover story this week delves deep into the world of bots. Turn the pages to find out more.


Grow­ing up, Bourn­vita and Tang are two bev­er­ages that were in­vari­ably present in most mid­dle class homes Bourn­vita as the favourite malt drink for a grow­ing child and Tang as the must-have im­ported drink. In terms of com­mu­ni­ca­tion, Bourn­vita went from ‘Tann ki shakti mann ki shakti’ to the in­spir­ing ‘Taiy­yari jeet ki’. In our

CMO sec­tion this week, Amit Shah, As­so­ciate Di­rec­tor – Mar­ket­ing (Gum, Candy & Bev­er­ages), Mon­delez In­dia talks about the brands in his port­fo­lio, that also in­clude Cho­clairs and Halls. He also tells us about mar­ket­ing strate­gies be­ing em­ployed to take them to the next level.


Travel can hugely en­rich one’s life – that was Malishka Mendonsa’s take-away when she went on a two­day raft­ing trip to Ko­lad, her first af­ter start­ing her ca­reer. The short trip was enough for RJ Malishka to be bit­ten by the travel bug. In our Un­wind sec­tion, Malishka rem­i­nisces how her love af­fair with the ocean be­gan af­ter her first div­ing ex­pe­ri­ence in the Mal­dives. She also re­counts her re­cent div­ing ad­ven­tures in the An­daman Is­lands that ac­tu­ally had her con­tem­plat­ing a fu­ture in pro­fes­sional div­ing!


More from the exchange4media Con­clave is to be found in our Happenings sec­tion, where we bring you im­ages from the event. Dr Sub­hash Chan­dra, Mem­ber of Par­lia­ment, Ra­jya Sabha, and Chair­man, ZEE & Es­sel Group, Dr A Velumani, Chair­man and MD, Thy­ro­care Tech­nolo­gies

Ltd, Carter Mur­ray, World­wide CEO, FCB, Norm John­ston, Global CEO, FAST, Global Chief Dig­i­tal Of­fi­cer, Mind­share World­wide, were among those who shared in­spir­ing in­sights from their life and busi­nesses at the Con­clave.

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