DDB Mu­dra Group part­ners with Ho­tify to boost AI of­fer­ings

Impact - - THE WEEK -

DDB Mu­dra Group has part­nered with AI (Ar­ti­fi­cial In­tel­li­gence) so­lu­tion provider Ho­tify to launch AI-led mar­ket­ing and com­mu­ni­ca­tion prod­ucts and ser­vices. The part­ner­ship will help the agency de­liver in­creased ROI and ef­fi­ciency for their clients’ dig­i­tal ini­tia­tives.

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