RexBot is Reckitt Benckiser’s first chat­bot in In­dia

Impact - - THE WEEK -

Reckitt Benckiser’s con­dom brand, Durex, launched the

RexBot Page, a first of its kind chat­bot, that will an­swer con­sumer queries re­lated to sex. The chat­bot has been de­signed and cre­ated by An­si­ble, the full ser­vice mo­bile mar­ket­ing di­vi­sion of IPG Me­dia­brands In­dia.

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