Spot­light

FROM COL­LAB­O­RA­TION COMES STRENGTH TO DE­LIVER THE EX­TRA­OR­DI­NARY: PU­NIT GOENKA, MD & CEO, ZEEL

Impact - - CONTENTS -

It was a show of strength at the launch of ZEE En­ter­tain­ment En­ter­prises Lim­ited’s new brand iden­tity and phi­los­o­phy ‘Ex­tra­or­di­nary To­gether’ at a grand func­tion in Mum­bai, where one saw the com­pany’s top lead­er­ship turn out in full force, along with friends and well­wish­ers. The new tagline aims to pro­vide a uni­fied brand ex­pe­ri­ence and is a part of ZEE’s 25th an­niver­sary cel­e­bra­tions.

Those present at the event in­cluded Ra­jiv Singh, COO, ZMCL, Mangesh Kulka­rni, Busi­ness Head, Zee Stu­dios - Marathi Film Di­vi­sion, Su­jay Kutty, Busi­ness Head, Zee Stu­dios - Hindi

Film Di­vi­sion, Pu­nit Misra, CEO, Do­mes­tic Broad­cast Busi­ness, ZEEL, lyri­cist Javed Akhtar, Pu­nit Goenka, MD & CEO, ZEEL, Amit Goenka, CEO, In­ter­na­tional Broad­cast Busi­ness, ZEEL, di­rec­tor Anurag Basu, ac­tor Makarand Desh­pande, Anurag Bedi, CEO, Zee Mu­sic Com­pany and Anuj Talukder, Pres­i­dent, Zee LIVE, be­sides Pratyusha Agar­wal, CMO of Zee En­ter­tain­ment En­ter­prises Ltd and Sud­hir Chaud­hary, Edi­tor-in-Chief of Zee News and WION.

Talk­ing about the new phi­los­o­phy, Pu­nit Goenka, MD & CEO, ZEEL said, “ZEEL has evolved from a Tele­vi­sion broad­caster into a me­dia and en­ter­tain­ment con­glom­er­ate with busi­nesses span­ning across the spec­trum, from broad­cast to mu­sic, movies, dig­i­tal, live en­ter­tain­ment and the­atre, pro­vid­ing an ex­tra­or­di­nary range of en­ter­tain­ment to au­di­ences around the world. Our new brand ide­ol­ogy – ‘Ex­tra­or­di­nary To­gether’ is rooted in the phi­los­o­phy that from col­lab­o­ra­tion comes strength to de­liver the ex­tra­or­di­nary. Our abil­ity to win lies in ef­fec­tively com­ing to­gether and har­ness­ing this strength to be ex­tra­or­di­nary in the mar­ket.”

When asked about the need for a change from ZEEL’s ear­lier iden­tity of ‘Va­sud­haiva Ku­tum­bakam’ to ‘Ex­tra­or­di­nary To­gether’, Goenka in­sisted that they aren’t aban­don­ing the for­mer, rather the new cor­po­rate iden­tity en­com­passes it. On how ZEEL’s con­tent has evolved over the past 25 years, Goenka said, “The last 25 years we were pro­gram­ming for the con­sumer, choos­ing the pro­gramme and its time slot. Next 25 years, we have to lis­ten to the con­sumer as to where (de­vice), when and how (long or short for­mat) he wants to con­sume the con­tent.”

Amit Goenka, CEO – In­ter­na­tional Broad­cast Busi­ness, ZEEL said that in the next 25 years, there will be need to cre­ate more and more lo­cal con­tent.

ZEEL’s new logo and brand iden­tity have been de­signed by the well known Martin Lam­bie-Nairn, Cre­ative Di­rec­tor, ML-N, to rep­re­sent the com­pany’s mis­sion of cel­e­brat­ing the world and uni­fy­ing it with en­ter­tain­ment. The cir­cu­lar form of the new brand logo sym­bol­izes con­ti­nu­ity and in­clu­sive­ness while the special colour - amethyst - rep­re­sents cre­ativ­ity and trans­for­ma­tion. The vis­ual prop­erty, Ex­u­ber­ance – a colour­ful ex­plo­sion of cre­ative en­ergy - sig­ni­fies ZEE’s po­ten­tial.

Pu­nit Goenka at the launch event of ZEEL’s new brand po­si­tion­ing

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