VODAFONE AIMS TO HANDHOLD CUSTOMERS THROUGH THE EXCITING JOURNEY OF TECH ADVANCES: SUNIL SOOD FACEBOOK WANTS TO HELP MARKETERS DRIVE PENETRATION AND LOYALTY: SANDEEP BHUSHAN
To position itself as a brand that is ready for the advances in technology in the near future, Vodafone has revamped its brand positioning with the tagline ‘The Future is Exciting. Ready?’ as well as a new logo. Sunil Sood, Managing Director & Chief Executive Officer, Vodafone India and creative partner Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather, India and South Asia tell us more.
Sunil Sood: We are entering a new era of disruption and collaboration, driven by cutting-edge technology like IoT, Cloud, Augmented Reality, bots and robots, among other things, an era when experiences make or break businesses. Everything we know is changing for the better. The critical connectivity layer that telecoms provide is what powers these changes. We want customers to embrace the future and take a step forward to be in tune with the times. We want to position ourselves as modern and contemporary and a brand that has a progressive view of the world. Our communication will position us as partners with our customers. We aim to handhold customers and navigate them through this new, exciting journey.
Piyush Pandey: We have lived with ‘Power to You’ as Vodafone’s positioning where we tried to humanize the tagline to the best of our ability.
Our current positioning, more than just being a change of positioning, is an evolution of the philosophy from ‘Power to You’ to ‘Inspire You’. ‘Power to You’ was about the known, but ‘Inspiring You’ is more about trying and finding out new things. The more you try and discover, the more you’ll find that we can make it happen. Internationally, the brand’s focus is on showing the cutting edge technology, to surprise people. It retains the soul of Vodafone.
Sunil Sood and Piyush Pandey at the event to unveil Vodafone’s new positioning