FACEBOOK WANTS TO HELP MARKETERS DRIVE PENETRATION & LOYALTY: SANDEEP BHUSHAN
The marketing industry is currently facing a complex environment where the increase in time being spent on mobile is leading to increasing consumer choices and fragmenting media environment. In an attempt to support businesses to drive growth in this mobile-first era, Facebook held a day-long event in Mumbai, ‘Discover Growth’. The event brought together industry stake-holders to discuss key strategies focused on growth marketing and how Facebook solutions can help businesses drive growth.
Along with Sandeep Bhushan, Director, Facebook India and South Asia, Ashish Bhasin, Chairman & CEO, South Asia
Dentsu Aegis Network, Alok Agarwal, General Manager, Marketing Excellence, GSK Consumer Healthcare and Ambuj Chandna, Head-Retail Liabilities, Investments & Payment Products, Kotak Mahindra Bank were part of a panel discussion on challenges in business and how Facebook is helping tackle them.
On Facebook’s active role in helping brands walk through the complex business environment, Sandeep Bhushan said, “With over 217 million monthly active users in
India - most of whom are active on mobile - Facebook is at the heart of a mobile-first shopping journey. We want to help all marketers and businesses drive revenue growth by tapping into the shift in consumer behaviour towards mobile, and help them adopt practices to drive both penetration and loyalty.”
The discussions were aimed at helping people gain in-depth insights into Facebook’s mobile solutions that can help marketers grow and engage consumers at every step of the purchase journey.
Some of the top strategies included acquiring customers early in the purchase journey and generating intent, the importance of short, compelling creatives and Facebook’s short form creative ad formats that are built to deliver better experiences on mobile, in addition to measuring the things that matter to help advertises refine their marketing spends.
Left to Right: Sandeep Bhushan, Ambuj Chandna, Ashish Bhasin and Alok Agarwal