Our cover story this week is about GroupM’s freshly minted media, content and technology agency Wavemaker, created from the merger of MEC and Maxus, that opened for business in India on November 9. Alastair Aird, Global Chairman of Wavemaker and Kartik Sharma, Managing Director of Wavemaker, take us through their gameplan of operating the new agency, chronicling the transition phase, and revealing plans for the future. Though the India leadership team under Kartik Sharma is yet to be announced, Stuart Bowden, Global Chief Strategy Officer and Matthias Bruel, Global Chief Product Officer, were in India to conduct intensive training sessions for the new Team Wavemaker. Read the story to find out more. In the highly price-competitive biscuit market that already has a few well-established players, Unibic is slowly but steadily creating a place for itself. While operating in the niche cookie segment, the premium cookie brand has already managed to gain high double-digit market-share in the Southern market. As the brand slowly gears up to expand to the rest of the country, Nikhil Sen, Managing Director, Unibic Foods India Pvt Ltd, talks about the brand’s journey so far. He also talks about the things that they did differently that helped them reach where they are today. When Nestle India faced a major setback after the infamous Maggi controversy in 2015, Suresh Narayanan,
Chairman and MD, Nestle India was called back from Manila to face the storm and steer what then seemed like a sinking ship back on course. Fast forward two years, Nestle is not only back on track, the brand now also boasts of 61% marketshare in the last two years. Possibly as a result of the 2015 fiasco, Nestle has also now embarked on a journey of making all its products more healthy and nutritious. Narayanan has been at the core of most of the changes and has aptly earned himself the nickname, ‘Turnaroud MD’, a name he admits he is not very comfortable with. Narayanan talks to us, not just about all the changes happening at Nestle, but also about his own favourite flavour of Maggi!
For most of us who love travelling, if a work trip can double up as a vacation, it feels like a blessing. While growing up, Meghna
Ghai Puri, President, Whistling Woods International would accompany her father, film-maker Subhash Ghai, on several such work-cum-leisure trips and the same trend continued once she grew up too. However, this year, she made an exception when she went on two different family holidays, to Japan and Belgium, that were devoid of any work. From renting their first AirBnB to exploring the city of Bruges on a cycle, Ghai Puri tells us why these trips would always be special to her in this week’s ‘Unwind’.
Suchita Salwan, CEO & Founder of Little Black
Book, says she does not have a degree from any reputed management colleges, unlike most successful entrepreneurs. However, she never let that be a deterrent to her ambitions. Salwan today runs one of India’s most widely read local recommendation platforms. She gives credit for her success to her insatiable curiosity and her love for books. In this week’s Backbeat, Salwan shares with us her list of favourite books that have her helped her in her quest for success in the world of business.