WEL­COME, WAVE­MAKER!

Impact - - UP FRONT -

Our cover story this week is about GroupM’s freshly minted me­dia, con­tent and tech­nol­ogy agency Wave­maker, cre­ated from the merger of MEC and Maxus, that opened for busi­ness in In­dia on Novem­ber 9. Alastair Aird, Global Chair­man of Wave­maker and Kar­tik Sharma, Man­ag­ing Di­rec­tor of Wave­maker, take us through their game­plan of op­er­at­ing the new agency, chron­i­cling the tran­si­tion phase, and re­veal­ing plans for the fu­ture. Though the In­dia lead­er­ship team un­der Kar­tik Sharma is yet to be an­nounced, Stu­art Bow­den, Global Chief Strat­egy Of­fi­cer and Matthias Bruel, Global Chief Prod­uct Of­fi­cer, were in In­dia to con­duct in­ten­sive train­ing ses­sions for the new Team Wave­maker. Read the story to find out more. In the highly price-com­pet­i­tive bis­cuit mar­ket that al­ready has a few well-es­tab­lished play­ers, Unibic is slowly but steadily cre­at­ing a place for it­self. While op­er­at­ing in the niche cookie seg­ment, the premium cookie brand has al­ready man­aged to gain high dou­ble-digit mar­ket-share in the South­ern mar­ket. As the brand slowly gears up to ex­pand to the rest of the coun­try, Nikhil Sen, Man­ag­ing Di­rec­tor, Unibic Foods In­dia Pvt Ltd, talks about the brand’s jour­ney so far. He also talks about the things that they did dif­fer­ently that helped them reach where they are to­day. When Nes­tle In­dia faced a ma­jor set­back after the in­fa­mous Maggi con­tro­versy in 2015, Suresh Narayanan,

Chair­man and MD, Nes­tle In­dia was called back from Manila to face the storm and steer what then seemed like a sink­ing ship back on course. Fast for­ward two years, Nes­tle is not only back on track, the brand now also boasts of 61% mar­ket­share in the last two years. Pos­si­bly as a re­sult of the 2015 fi­asco, Nes­tle has also now em­barked on a jour­ney of mak­ing all its prod­ucts more healthy and nu­tri­tious. Narayanan has been at the core of most of the changes and has aptly earned him­self the nick­name, ‘Turnaroud MD’, a name he ad­mits he is not very com­fort­able with. Narayanan talks to us, not just about all the changes hap­pen­ing at Nes­tle, but also about his own favourite flavour of Maggi!

For most of us who love trav­el­ling, if a work trip can dou­ble up as a va­ca­tion, it feels like a bless­ing. While grow­ing up, Meghna

Ghai Puri, Pres­i­dent, Whistling Woods In­ter­na­tional would ac­com­pany her fa­ther, film-maker Sub­hash Ghai, on sev­eral such work-cum-leisure trips and the same trend con­tin­ued once she grew up too. How­ever, this year, she made an ex­cep­tion when she went on two dif­fer­ent fam­ily hol­i­days, to Ja­pan and Bel­gium, that were de­void of any work. From rent­ing their first AirBnB to ex­plor­ing the city of Bruges on a cy­cle, Ghai Puri tells us why th­ese trips would al­ways be spe­cial to her in this week’s ‘Un­wind’.

Su­chita Sal­wan, CEO & Founder of Lit­tle Black

Book, says she does not have a de­gree from any re­puted man­age­ment col­leges, un­like most suc­cess­ful en­trepreneurs. How­ever, she never let that be a de­ter­rent to her am­bi­tions. Sal­wan to­day runs one of In­dia’s most widely read lo­cal rec­om­men­da­tion plat­forms. She gives credit for her suc­cess to her in­sa­tiable cu­rios­ity and her love for books. In this week’s Back­beat, Sal­wan shares with us her list of favourite books that have her helped her in her quest for suc­cess in the world of busi­ness.

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