Impact - - UPFRONT -

On our cover this week is Sudhanshu Vats, the af­fa­ble Group CEO of Viacom18, the me­dia con­glom­er­ate that just turned 10 in grand style, cel­e­brat­ing it with a big bash at­tended by none other than Mukesh Am­bani, Chair­man, Manag­ing Di­rec­tor and largest share­holder of Reliance In­dus­tries Lim­ited, which holds a 50% stake in Viacom18. Vats picks out the 10 defin­ing mo­ments in Viacom18’s 10-year jour­ney for IM­PACT, and also shares with us his vi­sion for the net­work in fu­ture. Turn the pages to find out more. *** Time and again, we come across news items telling us about in­creased stress lev­els in schools – higher than what it used to be, even un­til a few years back. Chil­dren these days not only have to spend long hours in school, they also need to sweat it out at nu­mer­ous tu­ition classes to keep up with the ev­er­grow­ing com­pe­ti­tion. Ed-tech com­pany Byju’s that started off with CAT en­trance classes, has to­day trans­formed into one of the most en­gag­ing and in­for­ma­tive ed­u­ca­tion apps. We talk to Mri­nal

Mo­hit, COO and Head of Mar­ket­ing, Think and Learn Pvt Ltd (Byju’s) about the brand’s USP and its aim to make a deeper con­nect with au­di­ences across ge­ogra­phies and age groups. *** While the In­dian ad­ver­tis­ing, mar­ket­ing and me­dia do­main is slowly wak­ing up to the ben­e­fits that pro­gram­matic ad­ver­tis­ing brings, Xa­pads Me­dia, a dig­i­tal

ad­ver­tis­ing net­work, is bet­ting big on it. Hav­ing re­cently opened shop in New York’s iconic Times Square, the or­ga­ni­za­tion is tar­get­ing to clock around $5 mil­lion in the first quar­ter of the next fis­cal. Nitin Gupta, CEO & Founder, Xa­pads Me­dia, pegs Xa­pads’ an­nual growth at over 90% and gives credit for its phe­nom­e­nal growth to the com­pany’s pur­suit in de­vel­op­ing the busi­ness rather than fo­cus­ing only on fi­nan­cials.


As we en­joy the slight nip in the air and look for­ward to Christ­mas, Parag

De­sai, Ex­ec­u­tive Di­rec­tor, Wagh Bakri Tea Group, re­counts his mem­o­rable ex­pe­ri­ence of go­ing to meet Santa Claus and his elves in the Santa Claus vil­lage in Ro­vaniemi, Fin­land in this week’s ‘Un­wind’. For De­sai, who trav­els a lot for work, a yearly Europe trip with his fam­ily is a must, be­cause only on the al­most-flaw­less Euro­pean roads can he drive his car at even 200 miles an hour, some­thing that is al­most im­pos­si­ble in In­dia. He also talks about some of the lessons he has learnt from his trav­els across the Scan­di­na­vian coun­tries.


Big FM, which turned 11 re­cently, is fo­cused on cre­at­ing prop­er­ties and cus­tom­ized so­lu­tions for clients and ser­vice lead­er­ship, and that, feels Tarun Ka­tial, Chief Ex­ec­u­tive Of­fi­cer, BIG FM, is the big­gest strength of the or­ga­ni­za­tion. Big FM is also work­ing to­wards giv­ing its lis­ten­ers more, and to that ef­fect, has cut down on the RJ talk time, mak­ing con­ver­sa­tion on-air crisper ear­lier this year. Ka­tial talks to us about the FM sta­tion’s new po­si­tion­ing ‘Hit Gaane Honge Zyada, Yeh Hai Big FM Ka Vaada’, its move to­wards Dig­i­tal story-telling and more...

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