SUDHANSHU VATS PICKS 10 DEFINING MOMENTS IN VIACOM18’S 10-YEAR JOURNEY
On our cover this week is Sudhanshu Vats, the affable Group CEO of Viacom18, the media conglomerate that just turned 10 in grand style, celebrating it with a big bash attended by none other than Mukesh Ambani, Chairman, Managing Director and largest shareholder of Reliance Industries Limited, which holds a 50% stake in Viacom18. Vats picks out the 10 defining moments in Viacom18’s 10-year journey for IMPACT, and also shares with us his vision for the network in future. Turn the pages to find out more. *** Time and again, we come across news items telling us about increased stress levels in schools – higher than what it used to be, even until a few years back. Children these days not only have to spend long hours in school, they also need to sweat it out at numerous tuition classes to keep up with the evergrowing competition. Ed-tech company Byju’s that started off with CAT entrance classes, has today transformed into one of the most engaging and informative education apps. We talk to Mrinal
Mohit, COO and Head of Marketing, Think and Learn Pvt Ltd (Byju’s) about the brand’s USP and its aim to make a deeper connect with audiences across geographies and age groups. *** While the Indian advertising, marketing and media domain is slowly waking up to the benefits that programmatic advertising brings, Xapads Media, a digital
advertising network, is betting big on it. Having recently opened shop in New York’s iconic Times Square, the organization is targeting to clock around $5 million in the first quarter of the next fiscal. Nitin Gupta, CEO & Founder, Xapads Media, pegs Xapads’ annual growth at over 90% and gives credit for its phenomenal growth to the company’s pursuit in developing the business rather than focusing only on financials.
As we enjoy the slight nip in the air and look forward to Christmas, Parag
Desai, Executive Director, Wagh Bakri Tea Group, recounts his memorable experience of going to meet Santa Claus and his elves in the Santa Claus village in Rovaniemi, Finland in this week’s ‘Unwind’. For Desai, who travels a lot for work, a yearly Europe trip with his family is a must, because only on the almost-flawless European roads can he drive his car at even 200 miles an hour, something that is almost impossible in India. He also talks about some of the lessons he has learnt from his travels across the Scandinavian countries.
Big FM, which turned 11 recently, is focused on creating properties and customized solutions for clients and service leadership, and that, feels Tarun Katial, Chief Executive Officer, BIG FM, is the biggest strength of the organization. Big FM is also working towards giving its listeners more, and to that effect, has cut down on the RJ talk time, making conversation on-air crisper earlier this year. Katial talks to us about the FM station’s new positioning ‘Hit Gaane Honge Zyada, Yeh Hai Big FM Ka Vaada’, its move towards Digital story-telling and more...