Impact - - UPFRONT -

This last is­sue of the year 2017 is all about tak­ing stock of the ad­ver­tis­ing that has hap­pened in the year that is fast draw­ing to a close.

With the aid of creative gu­rus and other in­dus­try hon­chos, we take a look at the top ads of 2017

- ad cam­paigns that were heart­warm­ers, shock­ers, and those that al­ways fig­ured in con­ver­sa­tions.

Turn the pages and read our cover story to find out about all the cam­paigns that got ev­ery­one’s at­ten­tion for all the right and wrong rea­sons.


When the loss-mak­ing Ford sold off its premium Bri­tish brands Jaguar and Land Rover to Tata Mo­tors in 2008, it was con­sid­ered to be one of the big­gest deals ever made in the In­dian auto sec­tor. At the time of the pur­chase, then Chair­man of Tata Sons and Tata Mo­tors, Ratan Tata had promised to keep the iden­ti­ties of both the brands in­tact. And he re­mained true to his words. To­day, Jaguar Land Rover is known for the de­signs and ca­pa­bil­i­ties that its cars have al­ways been cred­ited for. More­over, in 2017, the brand has had a good run, says Ro­hit Suri, Pres­i­dent & Man­ag­ing Di­rec­tor, Jaguar Land Rover In­dia as it grew by 45% be­tween Jan­uary and Septem­ber. In our CMO in­ter­view this week, Suri gives us a peek into the strate­gies that have built the brand since its ac­qui­si­tion and its in­creas­ing fo­cus on putting in place more ex­pe­ri­en­tial prop­er­ties, to bring cus­tomers up, close and per­sonal to the cars, which Suri feels is an im­por­tant fac­tor that leads to con­ver­sions.


Dur­ing her 15-year stint with The New York Times, ace jour­nal­ist and au­thor Ly­dia Polgreen had spent around three years in In­dia. While that was the time the coun­try was be­ing rocked by the 2G scam, it did not take Polgreen a lot of time to re­al­ize that the op­por­tu­ni­ties present in the coun­try made it a fu­ture haven for dig­i­tal news me­dia con­sump­tion. Back in the coun­try again, this time as the Global Edi­tor­inChief, Huff­in­g­ton Post, Polgreen is ex­cited about the op­por­tu­ni­ties that In­dia now presents, thanks to the avail­abil­ity of in­ex­pen­sive data and smat­phone pen­e­tra­tion. She talks to IM­PACT about in­vest­ing in a news­room in In­dia that will bear the trade­mark of Huf­fPost, and tell sto­ries of tri­umphs and strug­gles of the or­di­nary peo­ple who live un­der stren­u­ous cir­cum­stances.


Travel, they say, is a great teacher. And Sau­rabh Kochhar, Co-founder & CEO, food­panda In­dia has been a good stu­dent. Not only does he make it a point to take a break from work to spend time with him­self and his fam­ily, he also ex­tracts im­por­tant lessons from his travel ex­pe­ri­ences that he later ap­plies to both his per­sonal and pro­fes­sional life. In this week’s Un­wind, Kochhar shares how trav­el­ling to new places has helped sen­si­tize him to dif­fer­ent cul­tures, habits, peo­ple, cir­cum­stances and lo­ca­tions and also taught him the art of pa­tience and adapt­abil­ity.


Mean­while, as we ap­proach the very last day of 2017, let’s hope for a great year 2018, where the econ­omy looks up, ads are aplenty and peo­ple don’t switch chan­nels when ads are aired! Wish you all a very happy and hap­pen­ing New Year 2018 – may it bring ev­ery­one suc­cess, may there be peace in the world and con­tent­ment in our lives.

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