HERE’S TAKING A LOOK AT THE CREATIVE HIGHLIGHTS OF 2017...
This last issue of the year 2017 is all about taking stock of the advertising that has happened in the year that is fast drawing to a close.
With the aid of creative gurus and other industry honchos, we take a look at the top ads of 2017
- ad campaigns that were heartwarmers, shockers, and those that always figured in conversations.
Turn the pages and read our cover story to find out about all the campaigns that got everyone’s attention for all the right and wrong reasons.
When the loss-making Ford sold off its premium British brands Jaguar and Land Rover to Tata Motors in 2008, it was considered to be one of the biggest deals ever made in the Indian auto sector. At the time of the purchase, then Chairman of Tata Sons and Tata Motors, Ratan Tata had promised to keep the identities of both the brands intact. And he remained true to his words. Today, Jaguar Land Rover is known for the designs and capabilities that its cars have always been credited for. Moreover, in 2017, the brand has had a good run, says Rohit Suri, President & Managing Director, Jaguar Land Rover India as it grew by 45% between January and September. In our CMO interview this week, Suri gives us a peek into the strategies that have built the brand since its acquisition and its increasing focus on putting in place more experiential properties, to bring customers up, close and personal to the cars, which Suri feels is an important factor that leads to conversions.
During her 15-year stint with The New York Times, ace journalist and author Lydia Polgreen had spent around three years in India. While that was the time the country was being rocked by the 2G scam, it did not take Polgreen a lot of time to realize that the opportunities present in the country made it a future haven for digital news media consumption. Back in the country again, this time as the Global EditorinChief, Huffington Post, Polgreen is excited about the opportunities that India now presents, thanks to the availability of inexpensive data and smatphone penetration. She talks to IMPACT about investing in a newsroom in India that will bear the trademark of HuffPost, and tell stories of triumphs and struggles of the ordinary people who live under strenuous circumstances.
Travel, they say, is a great teacher. And Saurabh Kochhar, Co-founder & CEO, foodpanda India has been a good student. Not only does he make it a point to take a break from work to spend time with himself and his family, he also extracts important lessons from his travel experiences that he later applies to both his personal and professional life. In this week’s Unwind, Kochhar shares how travelling to new places has helped sensitize him to different cultures, habits, people, circumstances and locations and also taught him the art of patience and adaptability.
Meanwhile, as we approach the very last day of 2017, let’s hope for a great year 2018, where the economy looks up, ads are aplenty and people don’t switch channels when ads are aired! Wish you all a very happy and happening New Year 2018 – may it bring everyone success, may there be peace in the world and contentment in our lives.