VARUN DUGGIRALA

Co-Founder and Con­tent Chief, The Glitch

Impact - - IMPACT -

My three picks are Suede Gully which might seem ob­vi­ous but this piece by Puma truly cap­tured pop­u­lar cul­ture seam­lessly while mak­ing the brand a core part of it. To call it an ad or a mu­sic video doesn’t do it jus­tice. Sec­ond is Wagga Wagga oil just for the fresh­ness of the idea/ script and nar­ra­tive, this de­serves a men­tion. And the last is Kaki Kar­tel- Netflix. For in­ter­na­tional brands, lo­cal­iza­tion is such a key as­pect of con­nect­ing with con­sumers in build­ing re­lata­bil­ity, es­pe­cially with dif­fer­en­ti­ated pieces like Nar­cos for Netflix. This film is an awe­some ex­am­ple of just that.

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