Co-Founder and Content Chief, The Glitch
My three picks are Suede Gully which might seem obvious but this piece by Puma truly captured popular culture seamlessly while making the brand a core part of it. To call it an ad or a music video doesn’t do it justice. Second is Wagga Wagga oil just for the freshness of the idea/ script and narrative, this deserves a mention. And the last is Kaki Kartel- Netflix. For international brands, localization is such a key aspect of connecting with consumers in building relatability, especially with differentiated pieces like Narcos for Netflix. This film is an awesome example of just that.