Chief Creative Of­fi­cer, L&K Saatchi & Saatchi

Impact - - IMPACT -

The three ads that have stood out for me this year have been done across brands that would make my top three in any year! Con­sis­tency of vi­sion and creative thought lead­er­ship will al­ways win over all else for me. The first one is Tan­ishq: #ForYouMom. It’s a beau­ti­fully crafted story of two very real women, shar­ing a very real re­la­tion­ship. The other two are the ‘Asha-Bala Voda­fone Re­prieve: In­ter­na­tional Roam­ing Ready?’ and Pam­pers #ItTakes2 where the lat­ter gets men to re­think their cur­rent be­hav­iour with­out point­ing ac­cusatory fin­gers at them.

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