Chief Creative Officer, L&K Saatchi & Saatchi
The three ads that have stood out for me this year have been done across brands that would make my top three in any year! Consistency of vision and creative thought leadership will always win over all else for me. The first one is Tanishq: #ForYouMom. It’s a beautifully crafted story of two very real women, sharing a very real relationship. The other two are the ‘Asha-Bala Vodafone Reprieve: International Roaming Ready?’ and Pampers #ItTakes2 where the latter gets men to rethink their current behaviour without pointing accusatory fingers at them.