Chief Strat­egy Of­fi­cer, Leo Bur­nett, South Asia

Impact - - IMPACT -

Let me start with Roads That Honk for HP as this piece of work solves a real prob­lem on the ground rather than just talk about it. The sec­ond one is Suede Gully by Puma. It breaks the tra­di­tional ad­ver­tis­ing for­mat, is beau­ti­fully ex­e­cuted and brings out the cre­ativ­ity and diver­sity of new In­dia and strongly links to the DNA of the brand. The third one is Last Laugh by the In­dian As­so­ci­a­tion of Pal­lia­tive Care. It is poignant as the idea is about laugh­ing in the face of death. Un­like most com­mu­ni­ca­tion in this space, it doesn’t in­tend to in­voke a sense of pity, in­stead leaves you with a sense of pos­i­tiv­ity about life.

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