Chief Strategy Officer, Leo Burnett, South Asia
Let me start with Roads That Honk for HP as this piece of work solves a real problem on the ground rather than just talk about it. The second one is Suede Gully by Puma. It breaks the traditional advertising format, is beautifully executed and brings out the creativity and diversity of new India and strongly links to the DNA of the brand. The third one is Last Laugh by the Indian Association of Palliative Care. It is poignant as the idea is about laughing in the face of death. Unlike most communication in this space, it doesn’t intend to invoke a sense of pity, instead leaves you with a sense of positivity about life.