VINOD THADANI

Chief Dig­i­tal Of­fi­cer, Mind­share

Impact - - IMPACT -

One of the most revo­lu­tion­ary launches within Fi­nance cat­e­gory was the Aditya Birla Cap­i­tal launch, where they are bring­ing al­most 13 lines of busi­ness un­der one iden­tity. Then there was Mirinda Re­lease the Pres­sure, where Mirinda helped stu­dents fac­ing a slew of parental pres­sures re­lated to ex­ams, con­vey to their par­ents what they were go­ing through. The Star #Nay­iSoch cam­paign start­ing with mother and mov­ing on to daugh­ters on Women’s Day, #AndDaugh­ters with Aamir Khan. And lastly, Mo­torola Vo­gon ad to show­case mods. Mul­ti­ple creative sets were made on the ba­sis of the top­i­cal­ity of search to show­case the mod. For ex­am­ple, if you search for mu­sic, the YT ad for sound booster will run.

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