Chief Digital Officer, Mindshare
One of the most revolutionary launches within Finance category was the Aditya Birla Capital launch, where they are bringing almost 13 lines of business under one identity. Then there was Mirinda Release the Pressure, where Mirinda helped students facing a slew of parental pressures related to exams, convey to their parents what they were going through. The Star #NayiSoch campaign starting with mother and moving on to daughters on Women’s Day, #AndDaughters with Aamir Khan. And lastly, Motorola Vogon ad to showcase mods. Multiple creative sets were made on the basis of the topicality of search to showcase the mod. For example, if you search for music, the YT ad for sound booster will run.