GUNN RE­PORT IN­TRO­DUCES BIG TICKET CHANGES

Impact - - THE WEEK | THAT WAS -

Ma­jor changes are be­ing in­tro­duced to Gunn Re­port, the global in­dex of cre­ative ex­cel­lence in ad­ver­tis­ing, to re­flect the way the in­dus­try is evolv­ing, in­clud­ing the launch next month of ‘The Gunn 100’ and new method­ol­ogy to cal­cu­late the rank­ings. Gunn 100 will con­sist of a rank­ing of the 100 best cre­ative ideas in the world, re­gard­less of their com­mu­ni­ca­tion dis­ci­pline. This re­places the pre­vi­ous chan­nel­spe­cific rank­ings of Film, Print & Out of home, Dig­i­tal and 'all gunns blaz­ing', to re­flect the rise of cross­chan­nel cam­paign ideas and their suc­cess in awards shows.

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