Impact - - FEATURE - ALOK SINHA Pres­i­dent, Plan­ning, Ogilvy Gu­ru­gram

(The ‘Domi­nos Loves Pizza Hut!’ cam­paign by Ogilvy & Mather for Yum Restau­rants Mar­ket­ing Pvt. Ltd. won the Gold in the Con­sumer Prod­ucts - Con­fec­tionary & Food cat­e­gory)

“To­day, pizza has be­come a no­fuss food that re­volves around con­ve­nience, coupons and deals. Taste seems to have taken a back­seat. But isn’t taste the rea­son we love pizza? That’s what this cam­paign set out to do - shake peo­ple out of their de­fault habit and get them to choose Pizza

Hut - be­cause when it comes to pizza, taste is all that mat­ters, and when it comes to QSR piz­zas - Pizza Hut tastes the best!”

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