‘We nudge viewers to draw from their inner strength’
In its 26th year now, Zee TV is committed towards presenting more forwardthinking content, keeping in mind the evolving consumption patterns of Indian viewers. Through our shows, we have nudged viewers to draw from their inner strength, ask the right questions, take control of their destiny and pro-actively work today in order to achieve an extraordinary future. The channel is in excellent health being the No. 1 Hindi GEC (among pay channels) – Q2 FY 18 onwards and the No. 1 in overall primetime across HSM in FY 2019, No. 1 in weekday primetime Q3’18 onwards, and we will continue building on this strength going forward. As a network, we also have undisputed leadership in the FTA GEC segment with Zee Anmol driving our rural play. Not only does Zee Anmol command a 22% market-share in the Hindi FTA GEC space (Source: Aug’18 HSM Rural 2+), but the channel also leads in eight out of 10 prime-time slots on weekdays and weekends with a reach of 38.6%. With TV penetration only increasing, rural markets will be a big growth-driver and Zee Anmol is well in place to win the segment.