‘We nudge view­ers to draw from their in­ner strength’

Impact - - IMPACT - APARNA BHOSLE BUSI­NESS CLUS­TER HEAD, ZEE TV & FTA GECS

In its 26th year now, Zee TV is com­mit­ted to­wards pre­sent­ing more for­ward­think­ing con­tent, keep­ing in mind the evolv­ing con­sump­tion pat­terns of In­dian view­ers. Through our shows, we have nudged view­ers to draw from their in­ner strength, ask the right ques­tions, take con­trol of their des­tiny and pro-ac­tively work to­day in or­der to achieve an ex­tra­or­di­nary fu­ture. The chan­nel is in ex­cel­lent health be­ing the No. 1 Hindi GEC (among pay chan­nels) – Q2 FY 18 on­wards and the No. 1 in over­all prime­time across HSM in FY 2019, No. 1 in week­day prime­time Q3’18 on­wards, and we will con­tinue build­ing on this strength go­ing for­ward. As a net­work, we also have undis­puted lead­er­ship in the FTA GEC seg­ment with Zee An­mol driv­ing our ru­ral play. Not only does Zee An­mol com­mand a 22% mar­ket-share in the Hindi FTA GEC space (Source: Aug’18 HSM Ru­ral 2+), but the chan­nel also leads in eight out of 10 prime-time slots on week­days and week­ends with a reach of 38.6%. With TV pen­e­tra­tion only in­creas­ing, ru­ral mar­kets will be a big growth-driver and Zee An­mol is well in place to win the seg­ment.

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