‘We will continue to push boundaries to expand viewer base’
Zee Hindi Movie Cluster is India’s No. 1 Hindi movies cluster and the only player which has held a major market-share of above 30% for five consecutive years, leaving behind many of the leading players in the industry with a huge gap in the paid category. With the recent addition of Zee Bollywood, it has further consolidated its leadership position. Zee Bollywood has broken into the Top 5 channels list, securing the No. 4 slot and accelerating the cluster share to a whopping 37.8% in the paid category. The sustained viewership growth is based on the strongest pillars of content curation and customer centricity. The flagship channel Zee Cinema has always been a pioneer and trendsetter. The cluster growth in the past five years is also an outcome of identifying and tapping into need gaps beyond the flagship channel. This can be seen with each successive addition to the portfolio such as &pictures, the only premium channel launched for the urban progressive yet rooted audiences seized a significant 9% market-share; our FTA offering Zee Anmol Cinema that opened with the highest viewership; Zee Action witnessed a viewership growth of over 100% and the HD channels of the cluster, Zee Cinema HD and &pictures HD, have a distinct and attractive proposition thereby always staying ahead of the curve.
By being aware of the evolving trends, having sharp consumer focus and staying ahead of the curve as pioneers, we will continue to push boundaries to further solidify our leadership and expand our loyal viewership base.