‘We un­der­stand the viewer and fore­see emerg­ing trends’

AMIT SHAH CLUS­TER HEAD, RE­GIONAL HINDI SPEAK­ING MAR­KETS, ZEEL

Impact - - IMPACT -

Over the last few years, we have man­aged to grow con­sid­er­ably across our re­gional chan­nel port­fo­lio and have de­liv­ered a strong per­for­mance across mar­kets in Q1. TV au­di­ences are grow­ing sig­nif­i­cantly, and the re­gional space thus be­comes ex­tremely im­por­tant, as these mar­kets be­come the next growth driv­ers for Tele­vi­sion. We are the lead­ers in RHSM and are wit­ness­ing a con­sis­tent in­crease in view­er­ship share across mar­kets, which dis­plays the viewer’s ap­petite to con­sume con­tent in the lo­cal lan­guage. This can be at­trib­uted to a sig­nif­i­cant in­crease in qual­ity pro­gram­ming in the re­gional lan­guage driven by deep-rooted un­der­stand­ing of the viewer and fore­see­ing emerg­ing trends and pref­er­ences to make con­tent that is far more en­gag­ing.

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