‘We understand the viewer and foresee emerging trends’
AMIT SHAH CLUSTER HEAD, REGIONAL HINDI SPEAKING MARKETS, ZEEL
Over the last few years, we have managed to grow considerably across our regional channel portfolio and have delivered a strong performance across markets in Q1. TV audiences are growing significantly, and the regional space thus becomes extremely important, as these markets become the next growth drivers for Television. We are the leaders in RHSM and are witnessing a consistent increase in viewership share across markets, which displays the viewer’s appetite to consume content in the local language. This can be attributed to a significant increase in quality programming in the regional language driven by deep-rooted understanding of the viewer and foreseeing emerging trends and preferences to make content that is far more engaging.