SHORT-FORM CON­TENT IS A BIG PART OF OUR CON­TENT STRAT­EGY:

Impact - - CONTENTS - RID­HIMA LULLA

Eros Now, the over-the-top (OTT) plat­form by Eros In­ter­na­tional is out with its first orig­i­nal se­ries called ‘Side Hero’, an eight-episode com­edy se­ries di­rected by Ro­han Sippy and star­ring ac­tor Ku­naal Roy Ka­pur as a fic­tion­alised ver­sion of him­self, try­ing to be­come a hero to prove that act­ing is not just a ‘hobby.’ Rid­hima Lulla, Chief Con­tent Of­fi­cer, Eros Group tells us more about the se­ries, fu­ture plans and crack­ing the con­tent code…

ON WHAT MAKES ‘SIDE HERO’ UNIQUE: Up un­til now, we did not have fun, sit­u­a­tional mod­ern com­edy as part of our port­fo­lio. That was the idea be­hind cre­at­ing thisseries. Ro­han and Ku­naal have writ­ten a lot of it them­selves. A sub­stan­tial part of it is also im­pro­vised. As a plat­form, we didn’t want to take our­selves too se­ri­ously. We want peo­ple to just have fun. This show def­i­nitely does that.

ON CON­TENT IN THE PIPELINE: We will be an­nounc­ing some­thing soon. The next orig­i­nal will be out next month. It will be in­ter­est­ing as it will cater to a wider au­di­ence.

We have got some ex­cit­ing things lined up in the teen space in the next two years, which we have been work­ing on for quite some time. We don’t want to re­strict our­selves to any genre. We want to cut across com­edy, drama, mythol­ogy and fan­tasy.

ON CRACK­ING THE CON­TENT CODE: There is no code to crack. Con­tent speaks for it­self. ‘Meri Nimmo’ on its own is enough to make peo­ple want to watch it. In ‘Sa­cred Games’, the script was the hero. So it all de­pends on the story. Sup­port­ing new tal­ent and writ­ers and mak­ing them the he­roes of the show is some­thing I have tried to im­ple­ment within our con­tent strat­egy. This is our bright­est time to shine. As long as you pick the right peo­ple to work with and the en­ergy is good be­tween them, the prod­uct will even­tu­ally speak for it­self.

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