669 MIL­LION AND COUNT­ING...

Impact - - CONTENTS - PU­NIT MISRA

CEO, Do­mes­tic Broad­cast Busi­ness, Zee En­ter­tain­ment En­ter­prises Lim­ited

Ask Pu­nit Misra, Chief Ex­ec­u­tive Of­fi­cer of the Do­mes­tic Broad­cast Busi­ness of Zee En­ter­tain­ment En­ter­prises Lim­ited, to de­scribe him­self in one word and he says ‘in­quis­i­tive’. There­fore, when he took on the role in Oc­to­ber 2016, af­ter 20+ years of work­ing with Hin­dus­tan Unilever, learn­ing the ropes of the broad­cast busi­ness was fairly easy for him. Two years later, Misra leads a suc­cess­ful and prof­itable net­work of 37 chan­nels in nine lan­guages, hav­ing in­fused along the way a process-driven cul­ture in its work­ing. What en­thuses him most is the all-time high in view­er­ship (non-sport and non-news) that the net­work has achieved, with con­sis­tent num­bers since April 2017. “We have had an im­mensely suc­cess­ful jour­ney over the last few years,” says Misra. “Our topline has al­ways grown ahead of the mar­ket. Also, our bot­tom­line has grown ahead of our topline. The good thing is, some of that growth has ac­cel­er­ated and at 19.1% view­er­ship share, we have hit the No. 1 net­work po­si­tion, and that is hugely sat­is­fy­ing. This is view­er­ship share, 2+, all In­dia, Ur­ban+Ru­ral, since April last year. So, we are not talk­ing one week, one mar­ket, one so­cio-eco­nomic class, Ur­ban or Ru­ral. We are talk­ing the pris­tine, full num­ber. That’s in­cred­i­ble.”

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