Impact - - UPFRONT -

Ev­ery year, we take up the mam­moth task of look­ing back at the su­per-achiev­ers in the do­main and with the help of in­dus­try lead­ers, ar­rive at the list of con­tenders for our flag­ship award, the IM­PACT Per­son of the Year award. The award is meant for the per­son who shines the bright­est in terms of their per­sonal achieve­ments as well as con­tri­bu­tion to the in­dus­try. Last year, the award was given to Baba Ramdev of Patan­jali Ayurved for dis­rupt­ing the FMCG in­dus­try and rewrit­ing the rules of the game. This year too, we are back with an il­lus­tri­ous list of in­di­vid­u­als who, through their work, have charted a new path in var­i­ous sec­tors of the me­dia, mar­ket­ing and ad­ver­tis­ing in­dus­try. Turn to our cover fea­ture pages this week to find out who made it to the list of nom­i­nees this year. The count­down to the award func­tion to cel­e­brate the win­ner be­gins, with Thurs­day, De­cem­ber 6, 2018 be­ing the D-Day to de­clare the win­ner.


A re­cent cam­paign by global lug­gage brand Sam­sonite, #Ker­alaIsOpen, saw an over­whelm­ing re­sponse from con­sumers. The aim was to put the spot­light back on Ker­ala as a travel and tourism des­ti­na­tion af­ter the tragedy that struck the State. The cam­paign was widely shared and quickly went vi­ral. In our CMO sec­tion this week, Anushree Tain­wala, Ex­ec­u­tive Di­rec­tor, Mar­ket­ing for Sam­sonite South Asia Pvt. Ltd, talks to us about the in­sight be­hind the cam­paign and tells us why the brand is bet­ting big on con­tent mar­ket­ing for its di­verse port­fo­lio.


Our In­ter­view sec­tion this week fea­tures S Ye­su­das, Co-founder and MD of Trig­ger­bridge, who re­cently launched his lat­est ven­ture, Y&A Trans­for­ma­tion Pvt.

Ltd, a busi­ness trans­for­ma­tion com­pany. The firm aims to play ‘a markedly dif­fer­ent role in the lives of clients’, at the in­ter­sec­tion of agen­cies/busi­ness con­sul­tants and IT con­sul­tants. The top­most pri­or­ity for the or­gan­i­sa­tion will be to create con­ver­sa­tion op­por­tu­ni­ties with as many peo­ple in the ecosys­tem as pos­si­ble – clients, agen­cies, IT con­sul­tants, po­ten­tial team-mates, stu­dents, en­trepreneurs, while si­mul­ta­ne­ously build­ing pro­to­types and col­lab­o­rat­ing with as many mar­keters as pos­si­ble. Ye­su­das tells us more about this new ven­ture and ex­plains how agen­cies need to go be­yond just ‘best prac­tices’ to achieve the best pos­si­ble. out­come for their clients.

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