HERE COME THE CONTENDERS FOR IMPACT PERSON OF THE YEAR 2018
Every year, we take up the mammoth task of looking back at the super-achievers in the domain and with the help of industry leaders, arrive at the list of contenders for our flagship award, the IMPACT Person of the Year award. The award is meant for the person who shines the brightest in terms of their personal achievements as well as contribution to the industry. Last year, the award was given to Baba Ramdev of Patanjali Ayurved for disrupting the FMCG industry and rewriting the rules of the game. This year too, we are back with an illustrious list of individuals who, through their work, have charted a new path in various sectors of the media, marketing and advertising industry. Turn to our cover feature pages this week to find out who made it to the list of nominees this year. The countdown to the award function to celebrate the winner begins, with Thursday, December 6, 2018 being the D-Day to declare the winner.
A recent campaign by global luggage brand Samsonite, #KeralaIsOpen, saw an overwhelming response from consumers. The aim was to put the spotlight back on Kerala as a travel and tourism destination after the tragedy that struck the State. The campaign was widely shared and quickly went viral. In our CMO section this week, Anushree Tainwala, Executive Director, Marketing for Samsonite South Asia Pvt. Ltd, talks to us about the insight behind the campaign and tells us why the brand is betting big on content marketing for its diverse portfolio.
Our Interview section this week features S Yesudas, Co-founder and MD of Triggerbridge, who recently launched his latest venture, Y&A Transformation Pvt.
Ltd, a business transformation company. The firm aims to play ‘a markedly different role in the lives of clients’, at the intersection of agencies/business consultants and IT consultants. The topmost priority for the organisation will be to create conversation opportunities with as many people in the ecosystem as possible – clients, agencies, IT consultants, potential team-mates, students, entrepreneurs, while simultaneously building prototypes and collaborating with as many marketers as possible. Yesudas tells us more about this new venture and explains how agencies need to go beyond just ‘best practices’ to achieve the best possible. outcome for their clients.