Impact - - FEATURE -

Peo­ple are all that mat­ters,” Deepak Iyer, Manag­ing Di­rec­tor, Mondelez In­dia once wrote in a col­umn for a busi­ness mag­a­zine. As the head of one of In­dia’s most loved choco­late brands, the im­por­tance of be­ing a peo­ple’s per­son could not have been em­pha­sized more, and it is Iyer’s strong be­lief that cre­at­ing a pas­sion­ate team with a strong sense of vi­sion and pur­pose can make a world of dif­fer­ence.

“In­dia was a stand­out with rev­enue up dou­bledig­its be­hind strong vol­ume gains,” Dirk Van de Put, CEO, Mondelez In­ter­na­tional said in a re­cent in­vestor call. In­deed, Mondelez In­dia de­liv­ered its fourth straight quar­ter of dou­ble-digit rev­enue growth in July this year, and the man at the helm who has played an in­stru­men­tal role in driv­ing this con­sis­tent growth is Deepak Iyer.

Iyer, who joined the Mondelez In­dia team in 2016, and is also part of the Asia-Pa­cific lead­er­ship team, looks at the sales side of busi­ness and has played a key role in in­tro­duc­ing new sales ini­tia­tives, re­duced prod­uct time to mar­ket and en­sured a strong brand pres­ence on e-com­merce plat­forms. New prod­uct launches and en­try into new cat­e­gories have also helped Mondelez bol­ster its growth. Mondelez In­dia en­tered the adult health malt food seg­ment by launch­ing Bourn­vita for Women, while also in­tro­duc­ing new prod­ucts like Fuse and Lick­ables. Strength­en­ing its pres­ence in ru­ral In­dia, the com­pany has in­vested in spe­cial ca­pa­bil­i­ties re­quired for a heat-sen­si­tive prod­uct, since the last cou­ple of years. More­over, the com­pany now has its own gift­ing web­site and fre­quently ties up with dif­fer­ent plat­forms to im­prove con­sumer ex­pe­ri­ence, while also in­creas­ing touch­points to reach out to con­sumers, mak­ing the port­fo­lio much more vis­i­ble.

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