THE PEOPLE’S PERSON
DEEPAK IYER MANAGING DIRECTOR, MONDELEZ INDIA
People are all that matters,” Deepak Iyer, Managing Director, Mondelez India once wrote in a column for a business magazine. As the head of one of India’s most loved chocolate brands, the importance of being a people’s person could not have been emphasized more, and it is Iyer’s strong belief that creating a passionate team with a strong sense of vision and purpose can make a world of difference.
“India was a standout with revenue up doubledigits behind strong volume gains,” Dirk Van de Put, CEO, Mondelez International said in a recent investor call. Indeed, Mondelez India delivered its fourth straight quarter of double-digit revenue growth in July this year, and the man at the helm who has played an instrumental role in driving this consistent growth is Deepak Iyer.
Iyer, who joined the Mondelez India team in 2016, and is also part of the Asia-Pacific leadership team, looks at the sales side of business and has played a key role in introducing new sales initiatives, reduced product time to market and ensured a strong brand presence on e-commerce platforms. New product launches and entry into new categories have also helped Mondelez bolster its growth. Mondelez India entered the adult health malt food segment by launching Bournvita for Women, while also introducing new products like Fuse and Lickables. Strengthening its presence in rural India, the company has invested in special capabilities required for a heat-sensitive product, since the last couple of years. Moreover, the company now has its own gifting website and frequently ties up with different platforms to improve consumer experience, while also increasing touchpoints to reach out to consumers, making the portfolio much more visible.