THE DRIVE TO DO MORE
SANJAY GUPTA MANAGING DIRECTOR, STAR INDIA
Sanjay Gupta, Managing Director, Star India, spearheads the network’s expansive journey in India, and under his leadership, Star India has grown more than three times in revenue. Gupta has been instrumental in exploring new content genres, introducing multiple platforms for content delivery, spearheading the growth of HD and expanding the portfolio of Star’s channels through a series of new launches.
Gupta, who led the refresh of Star Plus’ brand identity, is also credited with bringing in a fresh perspective to Hindi General Entertainment. He has also been instrumental in the re-launch of Star Sports and introducing the Pro Kabaddi League and Indian Super League.
The network also made news last year after it spent a whopping Rs 16,347.5 crore for the telecast rights of the popular Indian Premier League tournament. Gupta then confidently went on record to say that Star India would break even on IPL this year itself. The network gives him credit for making it India’s first media company to have a completely digitized back-end. Gupta has worked on introducing multiple technology initiatives, enabling digital video delivery with starsports.com and Hotstar. Hotstar,
Star India’s OTT platform, saw one million downloads within six days of its launch in 2015. With content available on its platform in 18 languages, the platform today is one of India’s most downloaded apps and has over 350 million followers.
Gupta joined Star India in 2009 as the Chief Operating Officer, moving from Bharti Airtel. Today, he is always on the lookout for new efficiencies and new technologies to brace up the network.