RECIPE FOR SUCCESS
SRIHARSHA MAJETY, RAHUL JAIMINI AND NANDAN REDDY CO-FOUNDERS, SWIGGY
Sriharsha Majety, a BITS Pilani and IIM-C alumnus and Nandan Reddy, also from BITS Pilani, were initially working on a logistics platform called Bundl Technologies, which failed to take off. However, at the same time, the duo realised the scope of the hyper-local delivery business catering to the food order and delivery space, which was largely untapped at that time. That was when they roped in IITKharagpur alumnus Rahul Jaimini, and the three conceptualised
Swiggy in Bengaluru in 2014.
Majety set up the company based on a simple premise – “We
aim to change the way India eats.” And the three founders have managed to do that, while getting their basic service of logistics right. The founders don’t even shy away from calling themselves boringly predictable, as long as they are able to get their basics right. Thus, despite being a late entrant in the online food ordering market, Swiggy has today become India’s fastest start-up to find its place in the unicorn club. Today, it has successfully toppled its competitors like Zomato and Foodpanda. That the unicorn company is on the right path is clear from the fact that venture capital firm, Naspers Ltd, is planning to further increase its stake in Swiggy by investing $2 billion.