RECIPE FOR SUC­CESS

SRI­HAR­SHA MA­JETY, RAHUL JAI­MINI AND NAN­DAN REDDY CO-FOUNDERS, SWIGGY

Impact - - FEATURE -

Sri­har­sha Ma­jety, a BITS Pi­lani and IIM-C alum­nus and Nan­dan Reddy, also from BITS Pi­lani, were ini­tially work­ing on a lo­gis­tics plat­form called Bundl Tech­nolo­gies, which failed to take off. How­ever, at the same time, the duo re­alised the scope of the hy­per-lo­cal de­liv­ery busi­ness cater­ing to the food or­der and de­liv­ery space, which was largely un­tapped at that time. That was when they roped in IITKharag­pur alum­nus Rahul Jai­mini, and the three con­cep­tu­alised

Swiggy in Ben­galuru in 2014.

Ma­jety set up the com­pany based on a sim­ple premise – “We

aim to change the way In­dia eats.” And the three founders have man­aged to do that, while get­ting their ba­sic ser­vice of lo­gis­tics right. The founders don’t even shy away from call­ing them­selves bor­ingly pre­dictable, as long as they are able to get their ba­sics right. Thus, de­spite be­ing a late en­trant in the on­line food or­der­ing mar­ket, Swiggy has to­day be­come In­dia’s fastest start-up to find its place in the uni­corn club. To­day, it has suc­cess­fully top­pled its com­peti­tors like Zo­mato and Food­panda. That the uni­corn com­pany is on the right path is clear from the fact that ven­ture cap­i­tal firm, Naspers Ltd, is plan­ning to fur­ther in­crease its stake in Swiggy by in­vest­ing $2 bil­lion.

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