Impact - - FEATURE -

Naveen Te­wari, Founder, InMobi is to­day one of the most sought-af­ter lead­ers in the tech-start-up space. In 2007, Te­wari, along with co-founders Mo­hit Sax­ena, Amit Gupta and Ab­hay Sing­hal left their well-pay­ing jobs to launch his start-up mKhoj from a Mum­bai apart­ment. How­ever, the mar­ket was not ready for it; hence the idea didn’t fly. Af­ter sev­eral ex­per­i­ments with for­mats, the three part­ners launched a new ver­sion of mKhoj, tweak­ing their model to fo­cus on mo­bile ad­ver­tis­ing. The turn­ing point for their for­tunes came af­ter they met

Ajit Nazra of Kleiner Perkins Cau­field & By­ers (KPCB), and Ram Shri­ram of Sher­palo In­vest­ments and walked away with an in­vest­ment of $8 mil­lion. With new fund­ing, the com­pany fo­cused on strength­en­ing its base and moved to Ban­ga­lore, and by 2009, the com­pany had grown to a team of over 75 peo­ple, with four of­fices around the world. In

2011, SoftBank en­tered In­dia with a $200 mil­lion in­vest­ment in InMobi. To drive a stronger in­ter­na­tional ap­peal, Te­wari changed the com­pany’s fo­cus com­pletely to­wards mo­bile ad­ver­tis­ing in 2012. Over the next few years, he took the com­pany to a whole new scale al­to­gether, launch­ing the ‘InMobi Ad Tracker’, a real-time mo­bile con­ver­sion track­ing plat­form for ad­ver­tis­ers to eval­u­ate ad spends, the ‘InMobi Life­time Value Plat­form’ for pub­lish­ers and app de­vel­op­ers to cus­tomise plans ac­cord­ing to con­sumer be­hav­iour pat­terns, etc. A se­ries of ac­qui­si­tions led InMobi to be­come one of the largest In­dia-based plat­forms defin­ing mo­bile­first cus­tomer-en­gage­ment through its list of prod­ucts rang­ing from app dis­tri­bu­tion and mon­e­ti­za­tion to brand ad­ver­tise­ments, with over one bil­lion monthly ac­tive users across 160 coun­tries and 138 bil­lion monthly ad im­pres­sions. In 2018, InMobi an­nounced a global part­ner­ship with Mi­crosoft to power cloud-based en­ter­prise plat­forms for mar­keters, com­bin­ing the power of InMobi’s Ad­ver­tis­ing and Mar­ket­ing Cloud ca­pa­bil­i­ties with Mi­crosoft Azure’s global cloud in­fra­struc­ture, us­ing ar­ti­fi­cial in­tel­li­gence, ma­chine learn­ing and an­a­lyt­ics, to give a boost to its sta­tus as one of the largest providers of ad­ver­tis­ing and mar­ket­ing so­lu­tions.

To­day, the firm is sup­ported by in­vestors such as SoftBank, KPCB, Sher­palo and the UC-RNT Fund and it is a global brand with of­fices across the US, UK, China, Aus­tralia, Tai­wan and a large part of Europe. Te­wari’s brain­child is now recog­nised as a 2018 CNBC Dis­rup­tor 50 com­pany and as one of Fast Com­pany’s 2018 Most In­no­va­tive Com­pa­nies.

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