NAVEEN TEWARI FOUNDER, INMOBI
Naveen Tewari, Founder, InMobi is today one of the most sought-after leaders in the tech-start-up space. In 2007, Tewari, along with co-founders Mohit Saxena, Amit Gupta and Abhay Singhal left their well-paying jobs to launch his start-up mKhoj from a Mumbai apartment. However, the market was not ready for it; hence the idea didn’t fly. After several experiments with formats, the three partners launched a new version of mKhoj, tweaking their model to focus on mobile advertising. The turning point for their fortunes came after they met
Ajit Nazra of Kleiner Perkins Caufield & Byers (KPCB), and Ram Shriram of Sherpalo Investments and walked away with an investment of $8 million. With new funding, the company focused on strengthening its base and moved to Bangalore, and by 2009, the company had grown to a team of over 75 people, with four offices around the world. In
2011, SoftBank entered India with a $200 million investment in InMobi. To drive a stronger international appeal, Tewari changed the company’s focus completely towards mobile advertising in 2012. Over the next few years, he took the company to a whole new scale altogether, launching the ‘InMobi Ad Tracker’, a real-time mobile conversion tracking platform for advertisers to evaluate ad spends, the ‘InMobi Lifetime Value Platform’ for publishers and app developers to customise plans according to consumer behaviour patterns, etc. A series of acquisitions led InMobi to become one of the largest India-based platforms defining mobilefirst customer-engagement through its list of products ranging from app distribution and monetization to brand advertisements, with over one billion monthly active users across 160 countries and 138 billion monthly ad impressions. In 2018, InMobi announced a global partnership with Microsoft to power cloud-based enterprise platforms for marketers, combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Azure’s global cloud infrastructure, using artificial intelligence, machine learning and analytics, to give a boost to its status as one of the largest providers of advertising and marketing solutions.
Today, the firm is supported by investors such as SoftBank, KPCB, Sherpalo and the UC-RNT Fund and it is a global brand with offices across the US, UK, China, Australia, Taiwan and a large part of Europe. Tewari’s brainchild is now recognised as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies.