KULVINDER AHLUWALIA

Pres­i­dent, FCB Ulka Mum­bai

Impact - - CREATIVE ZONE -

With this cam­paign, we wanted to point out that since Nerolac is al­ready present in many homes in dif­fer­ent forms, pro­tect­ing and beau­ti­fy­ing prod­ucts, why not choose it to re­vamp the walls of one’s house as well? Bring­ing in Ran­veer Singh was a con­scious de­ci­sion to en­hance the brand’s ap­peal and to com­ple­ment its evolv­ing phi­los­o­phy.

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