Ex­ec­u­tive Vice Pres­i­dent & Ex­ec­u­tive Creative Of­fi­cer, Con­tract Ad­ver­tis­ing

Impact - - CREATIVE ZONE -

Since this is an in­no­va­tive prod­uct, it was ex­tremely im­por­tant that we demon­strate how the prod­uct func­tions. We cre­ated in­trigue and sur­prise around its ben­e­fits. Thus, that when we start ex­plain­ing about the prod­uct, con­sumers have their eyes

and ears open.

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