WHO WILL BE IMPACT PERSON OF THE YEAR 2018?
Here come the game-changers of the Indian Media, Marketing and Advertising industry this year – the nominees for IMPACT Person of the Year
Every year, the IMPACT Person of the Year title is awarded to a distinguished person from the advertising, media and marketing industry, whose phenomenal achievements include not only working wonders for his or her own company or organisation, but also efforts that have far-reaching impact in the industry on a larger canvas. The year 2018 holds a similar promise, but as we proceed to announce the nominees for the award this year, the choice before us is even tougher than earlier.
As the industry recovers from the after-effects of demonetization and imposition of GST, the last-mile efforts at consolidation to grow media revenues in combination with data is actually beginning to show results. The mobile or second screen is evolving, rapidly fuelled by over-the-top (OTT) platforms and alternative forms of content that are being created and consumed in fast growing volumes. In the words of Sunil Lulla, Group CEO, Balaji Telefilms, “Indians will now enjoy multiple content forms in an easy to access, anytime, anywhere basis. The future is here and upon us.” In the media domain, the Indian Premier League (IPL) moving from Sony Pictures Networks India to Star India is being seen as a major driver of a sharp swing in fortunes within the broadcast industry. Added to it is Star India’s OTT platform Hotstar garnering huge viewership of over 200 million during IPL, demonstrating just how the OTT medium could be scaled up to become truly mass and mainline.
Elsewhere, the hallmark of Year 2018 is being acknowledged as the ‘coming of age of digital as a platform’. “Significant media budgets are now being rightfully aligned to digital. It’s no more play money,” says Dheeraj Sinha, MD, India and Chief Strategy Officer, South Asia of Leo Burnett. It’s also the coming of age of several new digital business entrepreneurs, aided by the rapid rise of Internet consumption in the country. Meanwhile, the Indian creative industry is basking in unprecedented international recognition, even as top brand marketers push the limits of excellence and redefine the marketplace.
In this backdrop, we present the case for each of our nominees to win the IMPACT Person of the Year 2018 award. If Naveen Tiwari, Founder & CEO, InMobi managed to get the Bangalore-based ad tech major to arrive in the Big Boys club of digital advertising, then Ritesh Agarwal, Founder, Oyo Rooms, a 24-year-old college dropout, was able to build a $5 billion business and legendary admen Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia and his brother, Prasoon Pandey, Founder of Corcoise Films, did the country proud by becoming the first Asians to be awarded the prestigious Lion of Saint Mark at the Cannes Lions International Festival of Creativity this year. If Rajan Anandan, Vice President, Google, South East Asia and India , has doubled the company’s India business from what it was in 2013-14, driving forward India’s Internet consumption overall in the process, then Sanjiv Mehta, Chairman, HUL, Nadia Chauhan, Joint Managing Director and CMO, Parle
Agro and Deepak Iyer, Managing Director, Mondelez International, India are taking the FMCG giants to newer heights. If Sanjay Gupta, Managing Director,
Star India pulled off the unimaginable with the Indian Premier League and success of Hotstar, then Sriharsha Majety, Rahul Jaimini and Nandan Reddy, co-founders of Swiggy, became one of the fastest entrants into the billion dollar club of start-ups. Each of them more deserving than the other, the question is, who will become the IMPACT Person of the Year 2018? Read on to know more about these super-achievers. [The profiles are placed in no particular order]