Jubilant spices up Rs 100-cr expansion
Jubilant FoodWorks, an exclusive India franchisee of Domino's Pizza and Dunkin' Donuts, has embarked on a significant product revamp strategy for Domino's Pizza with an investment of Rs100 crore. The expansion is aimed at sustaining growth momentum of Jubilant's pizza business. With a focus on softer crust, bigger toppings and herbier sauces, the company's all-new Domino's Pizza launch will be backed by an aggressive advertising strategy, and it will also sport new packaging. The company operates about 1,125 Domino's Pizza restaurants and plans to add another 50 stores this year.