Ju­bi­lant spices up Rs 100-cr ex­pan­sion

India Business Journal - - NEWS ROUND-UP -

Ju­bi­lant Food­Works, an exclusive In­dia fran­chisee of Domino's Pizza and Dunkin' Donuts, has em­barked on a sig­nif­i­cant prod­uct re­vamp strat­egy for Domino's Pizza with an in­vest­ment of Rs100 crore. The ex­pan­sion is aimed at sus­tain­ing growth mo­men­tum of Ju­bi­lant's pizza busi­ness. With a fo­cus on softer crust, big­ger top­pings and her­bier sauces, the company's all-new Domino's Pizza launch will be backed by an ag­gres­sive ad­ver­tis­ing strat­egy, and it will also sport new pack­ag­ing. The company op­er­ates about 1,125 Domino's Pizza restau­rants and plans to add another 50 stores this year.

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