Indian in­surance lags in digi­ti­sa­tion

India Business Journal - - NEWS ROUND-UP -

Global av­er­age in­vest­ment in digital tech­nolo­gies is in­creas­ing over the years, while the in­surance in­dus­try in In­dia is lag­ging, both in its level of dig­i­tal­i­sa­tion and its abil­ity to re­alise fi­nan­cial re­turns on its digital in­vest­ments, notes a CII-PwC re­port on the Indian in­surance in­dus­try. With in­creas­ing smart­phone pen­e­tra­tion and in­ter­net ac­cess, in­surance com­pa­nies will need to strate­gi­cally adopt the tech­no­log­i­cal in­fra­struc­ture re­quired to launch prod­ucts that meet cus­tomers' needs, the re­port adds. Lever­ag­ing low-cost, digital, dis­tri­bu­tion chan­nels for sales and ser­vice will help in­surance com­pa­nies deepen mar­ket pen­e­tra­tion, it notes.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.