Pro­mot­ing Hand­looms

India Business Journal - - TEXTILE -

Au­gust 7 de­clared as the Na­tional Hand­loom Day

In­dia Hand­loom Brand launched by prime min­is­ter

In­dia Hand­loom Brand con­nect­ing the youth via so­cial me­dia

'I Wear Hand­loom' cam­paign fur­ther boost­ing the sec­tor

Fo­cus cen­tred on in­creas­ing weavers' earn­ings

Weavers be­ing or­gan­ised in clus­ters and pro­vided basic in­fra­struc­ture

Weavers en­cour­aged to sell prod­ucts through e-com­merce

Ed­u­cated youth from weavers' fam­i­lies be­ing pro­moted as weaver en­trepreneurs

Ef­forts on to upgrade hand-weav­ing tech­nol­ogy

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