"Dream Big, Do small"

India Business Journal - - MANAGEMENT MANTRA -

Saahil Goel, the CEO and co-founder of BigFoot Re­tail So­lu­tions, al­ways likes to better him­self ev­ery time. An en­tre­pre­neur with strong con­fi­dence in him­self, Mr Goel be­lieves in mov­ing for­ward quickly even if it re­sults in a few mis­takes. Of course, the BigFoot chief does not ad­vo­cate be­ing rash but tak­ing cal­cu­lated risks to achieve goals.

It is this work phi­los­o­phy of Mr Goel that has turned Kraftly, an e-com­merce plat­form, owned and man­aged by his New Delhi-based BigFoot Re­tail So­lu­tions, into a thriv­ing on­line mar­ket­place. Fondly re­ferred to as the de-facto CPO, given his pas­sion for prod­ucts, growth hack­ing and tech­nol­ogy, Mr Goel, has been ques­tion­ing ev­ery­thing that im­pacts busi­ness, break­ing ex­ist­ing bar­ri­ers and prac­tis­ing and de­vel­op­ing un­con­ven­tional so­lu­tions from the ground up. Along with over­all man­age­ment of the company, he ac­tively heads prod­uct strat- egy, user ex­pe­ri­ence and growth ini­tia­tives at BigFoot.

With an MBA and MS from Uni­ver­sity of Pitts­burgh, USA, Mr Goel started his ca­reer as a busi­ness an­a­lyst at Max Life In­surance. Soon, he was work­ing as a tech­nol­ogy and process con­sul­tant for SDLC Part­ners. He was also a part of the founder's teams of Kasper Con­sult­ing.

Mr Goel loves to play the gui­tar and has been a part of mu­sic bands in his school and col­lege days. He is also an avid trav­eller. A phi­lan­thropist at heart, Mr Goel had worked with Habi­tat for Hu­man­ity in the US dur­ing his col­lege days. Sharmila Chand chats up with Mr Goel and finds out that the startup CEO wants to give back to the com­mu­nity through Kraftly, which has sev­eral NGOs as sell­ers on its plat­form. Ms Chand also gets to un­der­stand the man­age­ment the­o­ries and prac­tices that has kept Mr Goel ex­celling in his en­tre­pre­neur­ial ven­ture.

Your five man­age­ment mantras

Hire smart: Don't just hire smartly, but hire peo­ple smarter than you. I al­ways gauge peo­ple on whether they will bring a new per­spec­tive, skill sets and thought process to the company rather than just go with the flow.

Keep your eye on the ball: As en­trepreneurs, noth­ing is off lim­its. No work is small, no op­por­tu­nity is bad. How­ever, hav­ing clear goals and stay­ing fo­cused on de­liv­er­ing those each day, month and quar­ter can help you pri­ori­tise which projects you pur­sue and which ones go on the back­burner. It also helps keep your team aligned and work­ing as one welloiled ma­chine.

Quick and fi­nal de­ci­sion-mak­ing: There are too many times (es­pe­cially, later in the life of a start-up) where we start to mull over each pos­si­ble out­come and try to make the best de­ci­sion for the busi­ness. Many times, this is driven by a need to avoid fail­ure. While risk mit­i­ga­tion should be a big part of de­ci­sion-mak­ing, it should be balanced well with speed. Mov­ing for­ward and mak­ing mis­takes are syn­ony­mous in my view. The big­gest fail­ure is not try­ing.

Dream big, do small: It's im­por­tant to have a dream of where you want to take your company, and it's im­por­tant to make this vi­sion as large as you can fathom. How­ever, we of­ten get bogged down by how one can reach there. I've no­ticed that by fo­cus­ing on the next log­i­cal step and go­ing one step at a time, you get closer to your ul­ti­mate ob­jec­tive. It's im­por­tant to fo­cus on the cur­rent set of tasks or projects and not worry about the mil­lion tasks that lie ahead of you.

Don't give up: Run­ning your own company brings with it many ups and downs. There are many mo­ments when you just want to throw in the towel and move on. What I've re­alised is that it's im­por­tant to look at each day as just that - a day. To­mor­row is al­ways a new day and

"As en­trepreneurs, noth­ing is off lim­its. No work is small, no op­por­tu­nity is bad. How­ever, hav­ing clear goals and stay­ing fo­cused on de­liv­er­ing those each day, month and quar­ter can help you pri­ori­tise which projects you pur­sue and which ones go on the back­burner."

"It's never a wrong time to roll up your sleeves and dive in. Speed of ex­e­cu­tion should al­ways be im­por­tant, even if it re­sults in a few mis­takes." SAAHIL GOEL CEO & Co-Founder, BigFoot Re­tail So­lu­tions

a new chance to make it work. Ig­nore that in­ner voice that cre­ates self-doubt, and keep do­ing it till you win!

Your phi­los­o­phy of work

It's never a wrong time to roll up your sleeves and dive in. Speed of ex­e­cu­tion should al­ways be im­por­tant, even if it re­sults in a few mis­takes. Start­ing projects is good, but de­liv­er­ing them is the key. Be re­lent­less with de­liv­er­ing your work, and ev­ery­thing else will work it­self out.

Turn­ing point in your ca­reer life

I guess my cur­rent stint as an en­tre­pre­neur is the big­gest turn­ing point in my ca­reer. Run­ning your own busi­ness brings with it a great de­gree of free­dom to pur­sue what you want and how you want it. It also brings with it a great de­gree of re­spon­si­bil­ity. I don't think my pre­vi­ous jobs al­lowed me to learn this.

A game that helps your ca­reer

I'm not big on sports, but I like run­ning and swim­ming. Work­ing out in the morn­ing helps me stay cen­tred through­out the day.

Se­cret of your suc­cess

There is no se­cret. Just be­lieve in your­self and your dreams.

A per­son you ad­mire

I don't re­ally fol­low role mod­els. I like to be better than the past me and learn from my mis­takes.

Your favourite books

I love read­ing The Peaceful War­rior by Dan Mill­man. It is one of those books which com­pelled me to be proac­tive and live in the mo­ment.

Your fit­ness regime

I try to work out at least three times a week and go run­ning in win­ters, swim­ming in sum­mers and sup­ple­ment it with light ac­tiv­ity in the gym.

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