Aditya Birla to wind up Abof.com
The Aditya Birla Group will shut down its online shopping portal Abof.com by the end of this year. The decision to shut
shop has been weighed down by intense competition from the sector giants Amazon and Flipkart. Launched in
October 2015, Abof.com has portfolio across clothing, footwear and accessories besides a collection of the group's own brands, like Allen Solly and Peter England, among others. The process of winding up has technically started last month, and it will take about five months for the entire process.