Aditya Birla to wind up Abof.com

India Business Journal - - NEWS ROUND-UP -

The Aditya Birla Group will shut down its on­line shop­ping por­tal Abof.com by the end of this year. The de­ci­sion to shut

shop has been weighed down by in­tense com­pe­ti­tion from the sec­tor giants Ama­zon and Flip­kart. Launched in

Oc­to­ber 2015, Abof.com has port­fo­lio across cloth­ing, footwear and ac­ces­sories be­sides a col­lec­tion of the group's own brands, like Allen Solly and Peter Eng­land, among oth­ers. The process of wind­ing up has tech­ni­cally started last month, and it will take about five months for the en­tire process.

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