"Analyse Your Competition":
JATIN AHUJA, Founder & MD, Big Boy Toyz
Jatin Ahuja, Founder & Managing Director, Big Boy Toyz
Jatin Ahuja is one of the few people who have acquired the rare pleasure of turning their passion into their profession through sheer hard work. The founder and managing director of New Delhi-based Big Boy Toyz - one of the leading companies that sells pre-owned luxury, exotic and imported cars in the country - is a selfmade man.
A mechanical engineer with an MBA from Delhi University, Mr Ahuja began his entrepreneurial journey during his teenage years. Having identified his true love for cars, Mr Ahuja steadfastly concentrated on this idea that was to occupy his mind for the rest of his life. After years of painstaking travel, negotiations and efforts, he established Magus Cars in 2009 and from there on Big Boy Toyz was born.
His passion for cars has enabled the Big Boy Toyz chief to build his company into one of the country's popular destinations for high- end, exotic cars, such as Aston Martin, Bentley, Ferrari, Rolls- Royce, Lamborghini and the like.
His ability to look beyond conventions and his hands-on approach to management is evident in the company's robust growth. Apart from his 125-strong workforce, his entire family - particularly his father, S L Ahuja, the chairman of Big Boy Toyz - has helped Mr Ahuja in realising this vision. An adventure enthusiast, Mr Ahuja enjoys participating in motor sport events, particularly offroading, and occasionally plays Tennis as well, finds out Sharmila Chand after an insightful interaction with him.
Your five management mantras
There are no such fixed mantras. Generally, there are different rules and parameters for various circumstances and challenges. However, I do wish to emphasise on five main facets which have helped me in good stead and they are:
● Constant innovation and taking initiatives
● Inspiring and leading to get the best out of the people I work with
● Facing challenges head on as they are critical for growth and evolvement
● Being committed to the cause and passion
● Having a sense of humour at taxing times, for this keeps challenges away from leeching your energy
Any game that helps your career
I enjoy a game of Chess every now and then as this resonates with my nature of work. The masterly moves of the game inspire me to plan, think ahead and sometimes even envisage the end results of a decision. A game I would definitely recommend keeping the grey cells actively working.
Turning point in your career life
Going back into the illustrious timeline, when at 10 years of age, I sold a pen to my classmate. This has been a breakthrough for me that tapped the negotiation and business skills in me. Later on, at 20, selling a refurbished Mercedes-Benz S-Class for a handsome profit was another milestone. I had always realised that my passion lay in cars, and this marked my foray into the automobile industry.
Secret of your success
I believe in being as modest and humble as possible.
Your philosophy of work
However, you may want to run the organisation, my philosophy has been to be the change-maker while
conforming to the ethics at all times.
A person you admire
I need not look far. For me, my idol, mentor and benefactor has always been my father! A true professional and a complete family man, he struck a perfect work-life balance, and this is what I have imbibed from him. He gave me a simple adage to follow that is to live right, have a conscious and everything will fall into place. And believe me, this is what I live by.
Your fitness regime
It's very simple actually. My day begins early with a glass of lukewarm water, after which it is time for stretches. At times, a game of lawn tennis and swimming prove to be the worthwhile stress-busters to beat the blues. I keep myself well hydrated during the day and eat lots of veggies and fruits for a holistic well-being. A complete no to junk meals and thankfully my daughter Zaara is also fond of home food.
Your five business mantras
It goes without saying that starting your own business takes a lot of work. To succeed in business, one needs to have good planning and organisational skills. There are hurdles to face, but one of the biggest challenges is in overcoming the fear of jumping into a business in the first place. Here are five mantras for success in business:
● Identifying core audience:
Identifying your niche market segment is one of the most important steps of your entire business process. It helps your company develop effective marketing communication strategies. Not everyone can be the desired audience of your products and services. A successful entrepreneur will eliminate those who don't fit in the category of needing the benefits of products and services and would only cater to the needed ones.
● Analyse your competition:
Competition generates the best results. To be successful, you can't be afraid to learn from your competitors. After all, they may be doing something right that you can implement in your business to earn more money. Analysing your competitors' strategies also helps you to avoid lagging behind in emerging trends and enables you to win over your core audience.
"Competition generates the best results. To be successful, you can't be afraid to learn from your competitors. After all, they may be doing something right that you can implement in your business to earn more money."
● Understanding the risks and rewards:
The key to being successful is taking calculated risks to help your business grow. Taking risks, however, does not mean going into business blindly and then expecting great results. It involves careful planning and hard work. It also has its own advantages of directly connecting to new opportunities and having a competitive advantage.
● Be authentic and transparent:
Authenticity and transparency play the key role in winning over your customers. Don't make unrealistic claims. Instead, be honest about your product or service or information. Try to take reviews from people who have tested whatever it is that you are offering. Those testimonials always go a long way. Whosoever be your audience, anyone can tell when you are being unrealistic and making false claims. People are not foolish. So, don't say anything which is not true.
● Creating something of real value:
Creating value is the essence of business. It's the cornerstone of success. While some people may be able to sell anything, that does not guarantee long-term success. Always put consumers' needs before your own, otherwise you will lose. Whatever you create, sell, manufacture or dream up, do it with the consumers' best interests at heart.
Your parting shot
In all modesty and in my humble opinion, I only reiterate that the Generation Next should follow its passion to the hilt. You have all the technology and resources available to do the needful. Success is not what others think of you, it is about what you are happy with and your peace of mind.