5.4 cr In­di­ans did not es­hop for 2nd time

India Business Journal - - NEWS ROUND-UP -

As many as 5.4 crore In­dian users stopped on­line trans­ac­tion af­ter their first pur­chase in the last 12 months, ac­cord­ing to a re­search jointly con­ducted by Bain and Com­pany, Google and Omid­yar Net­work. The re­search also con­cludes that In­dia's ecom­merce will have to ad­dress some key is­sues to tap its po­ten­tial and keep pace with in­ter­net ex­pan­sion. It also adds that the coun­try's on­line re­tail mar­ket is a $50-bil­lion op­por­tu­nity wait­ing to be re­alised. But that can hap­pen when some is­sues, such as high user drop-outs and lower num­ber of women e-shop­pers, are ad­dressed by e-tail­ers and other stake­hold­ers.

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