In­side e-Com­merce Draft Pol­icy

India Business Journal - - POLICY -

Lo­cal data gen­er­ated by users in In­dia on on­line re­tail plat­forms to be stored lo­cally En­sur­ing a level play­ing field for both do­mes­tic and for­eign on­line re­tail plat­forms Set­ting up of a Cen­tral Con­sumer Pro­tec­tion Au­thor­ity to mon­i­tor and reg­u­late all e-com­merce op­er­a­tors A law to gov­ern un­so­licited com­mer­cial e-mails set to be framed A sun­set clause for of­fer­ing deep dis­counts to cus­tomers pro­posed Al­low­ing for­eign eq­uity up to 49 per cent in a lim­ited in­ven­tory-based B2C model

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