WRAPPED IN SILK
PARIS FASHION LABEL HERMÈS RELIVES ITS INDIA INSPIRATION IN A NEW LINE OF SAREES WOVEN FROM ITS LEGENDARY SCARVES, VAROON P. ANAND DISCOVERS
The scarf, or carré, holds a very special position in the Hermès pantheon. The first scarf from Hermès debuted in 1937, exactly 100 years after the creation of the brand. Hermès celebrated this achievement by opening a dedicated scarf factory in Lyon, France. Over the years the Hermès scarf has played an iconic role in fashion history, adorning the regal manes of Grace Kelly, Queen Elizabeth II and other illustrious women down the ages.
It was Robert Dumas-hermès who, in the early 1950’s, wanted to exploit the design potential of the carré. Hermès has long drawn inspiration from India’s opulent shores and this autumn the Parisian house will celebrate the opening of its new boutique in Mumbai with the launch of a unique collection of sarees interpreted by Hermès. The exclusive and limited set of pieces, available at the Horniman Circle Square boutique from October 7th 2011, reflects Hermès’ fine craftsmanship and eternal quest for excellence. The collection is the realisation of Hermès’ desire of translating the colourful saree into a sophisticated and telling style statement. Fashioned from the most beautiful materials for summer and winter, the sarees’ prints draw inspiration from mythic and contemporary Hermès scarves: New Springs in mousseline; Fleurs Indiennes in double mousseline, Coupons Indiens in cashmere and silk and Patch in silk twill. Colours have played a central part in these Hermès creations and have been
selected respecting the house’s spirit and the traditions in India. After choosing one of these saree, you can order a made-to-measure choli at the Hermès store. The ensemble is presented in a specially crafted box.
This collection has been developed in the Hermès’ workshops in Lyon by their artistic director Pierre-alexis Dumas, grandson of Robert Dumas-hermès. In the year that Hermès pays homage to its contemporary artisans, a new way of printing has been devised to create a length of printed fabric measuring 5.50m and each piece is characterised by the Hermès ‘roulotté’ edge that requires approximately 9 meticulous hours work for the double mousseline sari.
Hermès has always strived to seek out the finest quality for its products. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values, which centre around a savoir-faire built upon the delicate and skilled craft of the finest materials, upon the love for beautiful objects created to last over time and upon the spirit of perpetual innovation. The company is headed by CEO Patrick Thomas and by PierreAlexis Dumas, a member of the 6th generation of the Hermès family.
Sophisticated and yet easily enveloping the body (below); A Hermès original scarf inspired by India’s Marwari horse breed (right)