Trac­tor ty­coon

RA­MAN MIT­TAL, 33, In­dus­tri­al­ist


At 27, Ra­man Mit­tal is at the helm of Son­alika Trac­tors Group, a Rs 5,000 crore con­glom­er­ate with in­ter­ests rang­ing from en­gines to agri­cul­tural im­ple­ments, gen­er­a­tor sets, auto fi­nance and au­to­mo­tive com­po­nents. To­day, Son­alika fea­tures among the top three In­dian trac­tor man­u­fac­tur­ers, grow­ing 20 per cent for the last three years. With Mit­tal ag­gres­sively hit­ting the ex­port mar­ket, Son­alika is ex­port­ing to the US and Aus­tralia, be­sides Ro­ma­nia, Africa and the SAARC re­gion. “We man­u­fac­tured 45,000 trac­tors in 2010, as against 38,000 trac­tors in 2008-2009,” he says.

BIG DREAM Mit­tal is a lead­ing player in herald­ing In­dia’s trac­tor mar­ket’s ‘Nano mo­ment’. “We’re fo­cus­ing on smaller, low cost trac­tors to at­tract the cost con­scious, mar­ginal farm­ers,” says Mit­tal who is based in Hoshiarpur.

WHEEL IT In 2006, Mit­tal tied up with MG Rover, UK and pro­duced their first MUV car—the Rhino, launched in 2006. Now, the com­pany has joined hands with styling house Pin­in­fa­rina to launch an ab­so­lutely new ‘world car’ from the Son­alika group, “We call it Pin­in­fa­rina World Cup project,” he says. “We want to de­velop an SUV, a cross­over in the fu­ture. It will be an in­ter­na­tional car, styled and en­gi­neered in Italy with In­dian cost sen­si­bil­i­ties.”

Con­tact: ra­man­mit­tal@son­

“By 2012, I’m look­ing at man­u­fac­tur­ing 330 trac­tors per day to achieve my dream tar­get of one lakh trac­tors an­nu­ally”

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