Food for thought
VIPUL DUA, 27, Restaurateur
For Vipul Dua, gastronomy is synonymous with sensuality, “A restaurant’s culinary experience should be sheer sinful indulgence,” says Dua. The foodie is the brain behind Punjab’s first Oriental wok café Purple Rice (2006). The speciality restaurant in Chandigarh offers Indonesian, Taiwanese, Chinese, Thai, Japanese, and Korean cuisine. “I wanted Punjabis to go beyond butter chicken,” he says. “I knew it was a big risk, but I was ready to take it.”
BEYOND BORDERS Having spent time in Delhi and England, he wanted to introduce the culture in Chandigarh. In 2010, he launched an English Café—big Ben. Next in line was pub called Peddlers named after the British pop band of the 1960s and ’70s.
HANDS FULL An in-house European bakery called Nosh followed. “My food is a mix of delicacies from the UK, Scotland and Ireland as well as some Indian fare,” says Dua, quick to point out that his British cuisine has French, Indian and Italian influences. This year also saw the launch of his English boutique hotel called Heritage.
“Whether the menu is authentic or experimental, tastes should be strong and true”