KSHITIJ MEHRA, 27, Entrepreneur
At 27, Kshitij Mehra is the CEO of Yuvshaala based in Chandigarh—a career-cum-future awareness endeavour for rural youth. The enterprise has young people travelling across Himachal Pradesh to counsel students on diverse careers. Yuvshaala has an affiliation with more than 1,200 schools for career counselling in north India. In the first year of its operations, Yuvshaala made sales of approximately Rs one million through advertisement revenue charged to clients. “We generated revenue from advertisements we got from institutes, universities and colleges for our inhouse materal,” says Mehra, who was nominated for the True Hero
Award last year. In 2010, Mehra counselled 10,000 students in four districts.
LIFE CHANGING TRIP A chance visit to Himachal that made him discover his true calling. “A friend was launching an institution in Kullu and took me along for marketing presentations,” he says. “However, the response we got from students inspired me to counsel village kids.” Some of his students today are working with Fortune 200 companies like John Deere & Company.
NEXT He wants to expand operations to Punjab and get into parent counselling as well. Mehra soon will launch a career magazine Yuvazine.
“I worked overtime to garner finances, lost my way in remote Himachal villages and even had a school door fall on me”