PREET ARJUN SINGH, 25, Entrepreneur
Founder of concept brand store Karma Republic in Chandigarh, 25-year-old Preet Arjun Singh is spreading awareness about social issues through self-designed T shirts. He quit his job at Infosys in 2008 to pursue his passion and is making the concept of social awareness and community participation a ‘cool’ thing. “Student organisations and NGOS find it tough to market their volunteer programs,” he says. “So I started We Volunteer (a social youth initiative) in Punjab Engineering College.” The campaign used the web, posters, flyers, websites, and e-mailers to spread social awareness amongst the youth.
MAIDEN HIT Singh designed his first Tshirt, 1947-I Salute as an extension of this. The tee had a map of India on it along with the names of freedom fighters. As soon as Singh uploaded its picture on Facebook, his inbox was flooded with requests for similar tees. “I got 1,000 T shirts made, which sold out in three days,” he says. Encouraged by the response, he launched Karma Republic in July 2010 and “since then there has been no looking back.” In 2010, Karma Republic sold 7,000 tees online through Facebook, e-bay and karmare
SOCIAL CAUSE He has collaborated with NGOS like Smile Foundation and Jaago Re, Delhi which have made Karma Republic T shirts a part of their merchandise.
“Unlike a 9 to 5 job, designing tees gives me the freedom to experiment. I’m not approaching any venture capitalists, because I don’t want ideology to be compromised for quick money.”