Raise a toast
PRATEIK CHATURVEDI, 32 SUKETU TALEKAR, 34 Entrepreneurs
“We realised that this was an unexplored territory in India
and people would enjoy fresh beer” says Suketu Talekar
It was a drunken night at a Singapore pub in 2004 that gave IIM graduates Prateik Chaturvedi and Suketu Talekar their life’s “eureka moment”. Over several mugs of beer, the friends conceptualised The 1st Brewhouse (Doolally on Tap!), a microbrewery styled on the lines of similar fresh beer pubs they frequented in Singapore. Once back home in Pune, they rented a 5,500 sq feet space at the Corinthian Boutique Hotel, sourced mini tanks and beer brewing equipment from a supplier in Delhi, tied up with German brewmaster Oliver Schauf and opened Maharashtra’s first micro brewery in 2010. With an annual turnover of Rs 1 crore, Doolally sells 50,000 litres of beer a year, ranging from handcrafted beers like the classic lager and Indianised bajra.
THE JOURNEY Chaturvedi and Talekar quit their jobs with P & G in Singapore and moved to Pune in 2005 in order to get the required licenses, which took them 18 months. “We were the first to ask for a micro-brewery license so the existing laws had to be changed, which took some time,” says Talekar.
THE CHALLENGES They couldn’t get investors which led to a delay of over two years in getting started. “Potential investors didn’t deem it a respectable business,” says Chaturvedi. INSPIRATION International breweries making handcrafted beer like Samuel Adams . NEXT To take their beers to more restaurants and cities. Contact: 26952226, www.doolally.in
BHASKAR PAUL/ Suketu Talekar (front), Prateik Chaturvedi and brewmaster Oliver Schauf