Raise a toast


India Today - - SIMPLY PUNE -

“We re­alised that this was an un­ex­plored ter­ri­tory in In­dia

and peo­ple would en­joy fresh beer” says Suketu Talekar

It was a drunken night at a Sin­ga­pore pub in 2004 that gave IIM grad­u­ates Prateik Chaturvedi and Suketu Talekar their life’s “eureka mo­ment”. Over sev­eral mugs of beer, the friends con­cep­tu­alised The 1st Brew­house (Doolally on Tap!), a mi­cro­brew­ery styled on the lines of sim­i­lar fresh beer pubs they fre­quented in Sin­ga­pore. Once back home in Pune, they rented a 5,500 sq feet space at the Corinthian Bou­tique Ho­tel, sourced mini tanks and beer brew­ing equip­ment from a sup­plier in Delhi, tied up with Ger­man brew­mas­ter Oliver Schauf and opened Ma­ha­rash­tra’s first mi­cro brew­ery in 2010. With an an­nual turnover of Rs 1 crore, Doolally sells 50,000 litres of beer a year, rang­ing from hand­crafted beers like the clas­sic lager and In­di­anised ba­jra.

THE JOUR­NEY Chaturvedi and Talekar quit their jobs with P & G in Sin­ga­pore and moved to Pune in 2005 in or­der to get the re­quired li­censes, which took them 18 months. “We were the first to ask for a mi­cro-brew­ery li­cense so the ex­ist­ing laws had to be changed, which took some time,” says Talekar.

THE CHAL­LENGES They couldn’t get in­vestors which led to a de­lay of over two years in get­ting started. “Po­ten­tial in­vestors didn’t deem it a re­spectable busi­ness,” says Chaturvedi. IN­SPI­RA­TION In­ter­na­tional brew­eries mak­ing hand­crafted beer like Samuel Adams . NEXT To take their beers to more restau­rants and cities. Con­tact: 26952226, www.doolally.in


BHASKAR PAUL/ Suketu Talekar (front), Prateik Chaturvedi and brew­mas­ter Oliver Schauf

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