Choco­late boy

AMEET PAHILANI, 29, En­tre­pre­neur

India Today - - SIMPLY PUNE -

“Per­son­ally, I don’t like choco­late but it cer­tainly has made me rich”

“Not even a grad­u­ate. If I can ful­fil my dreams so can you!” says a quote on Ameet Pahilani’s framed pho­to­graph at Café Choko­lade (ear­lier known as Cadb). His brand, which started from a 220 sq ft out­let in Kothrud in 2006, has now grown to 95 out­lets in 32 cities with an an­nual turnover of Rs 20 crore.

THE BE­GIN­NING At the age of 19, he started im­port­ing Chi­nese snacks and sup­ply­ing them to de­part­men­tal stores in Lon­don when his fam­ily faced a fi­nan­cial cri­sis. “I’ve even cleaned toi­lets to earn money,” he says. This col­lege drop-out moved back home from Lon­don in 2006 and on a visit to a milk­shake par­lour, found his per­fect busi­ness plan. He bought over the sin­gle stall choco­late shake brand called Cadb for Rs 75 lakh. Five years later, he’s en­tered tier two and three cities like Karad, Latur and Mehsana, and also runs a man­u­fac­tur­ing unit in Pune. Pahilani’s com­pany pro­duces three lakh milk­shakes and seven tonnes of ice cream ev­ery month.


sec­ond opinion

“He has turned around a los­ing busi­ness ven­ture and brought about a rev­o­lu­tion in the busi­ness of choco­late



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