AMEET PAHILANI, 29, Entrepreneur
“Personally, I don’t like chocolate but it certainly has made me rich”
“Not even a graduate. If I can fulfil my dreams so can you!” says a quote on Ameet Pahilani’s framed photograph at Café Chokolade (earlier known as Cadb). His brand, which started from a 220 sq ft outlet in Kothrud in 2006, has now grown to 95 outlets in 32 cities with an annual turnover of Rs 20 crore.
THE BEGINNING At the age of 19, he started importing Chinese snacks and supplying them to departmental stores in London when his family faced a financial crisis. “I’ve even cleaned toilets to earn money,” he says. This college drop-out moved back home from London in 2006 and on a visit to a milkshake parlour, found his perfect business plan. He bought over the single stall chocolate shake brand called Cadb for Rs 75 lakh. Five years later, he’s entered tier two and three cities like Karad, Latur and Mehsana, and also runs a manufacturing unit in Pune. Pahilani’s company produces three lakh milkshakes and seven tonnes of ice cream every month.
“He has turned around a losing business venture and brought about a revolution in the business of chocolate
PRAFUL CHANDAVARKAR, RESTAURATEUR