Net Con­nect

SAU­RABH SEN­GUPTA, 29, Co-founder zomato.com

India Today - - SIMPLY PUNE -

Crav­ing a cheesy pizza at mid­night? No prob­lem— Sau­rabh Sen­gupta made this and more pos­si­ble when he co-founded zomato.com in July 2008. Stand­ing for “tomato with a zing”, the site lists dine-in and de­liv­ery restau­rants (with menus) in your area, has a sec­tion on events around town and even posts re­views of eater­ies by users. “It’s a com­plete food space where you have your eat­ing-out ques­tions an­swered; it’s per­fect for busy, ur­ban peo­ple,” he says. An en­gi­neer from IIT Delhi, Sen­gupta along with three fel­low Ii­tians— Deepin­der Goyal, Pankaj Chad­dah and Gun­jan Pati­dar—started the site, ear­lier called Food­iebay.com to cater to other “like-minded” peo­ple who needed food at odd hours. STEP BY STEP Dur­ing his stint with a con­sult­ing firm in Gur­gaon, Sen­gupta would of­ten col­lect menus of de­liv­ery restau­rants. In 2008, he along with his friends started zomato.com and in­tro­duced an events and nightlife sec­tion ear­lier this year. New in­no­va­tions in the form of mo­bile apps, a Gps-en­abled search sys­tem and smart search fil­ters like Open Now were added in Jan­uary 2011. Zomato.com has also tied up with the iball tablet to launch a pre-pack­aged ap­pli­ca­tion. THE BREAK­THROUGH Their idea caught on in­stantly, the com­pany got a to­tal in­vest­ment of $ 4 mil­lion and spread its op­er­a­tions to 10 cities. To­day the site draws one mil­lion vis­i­tors ev­ery month.

Con­tact: www.zomato.com

sec­ond opinion

“Sau­rabh is a great mar­keter with deep un­der­stand­ing of how the cusp of online and food busi­ness works. And that re­flects di­rectly

on how zomato is do­ing.”

JAY­DEEP BUR­MAN, RESTAU­RA­TEUR

“We are the largest food and life­style guide in In­dia and the fourth largest in the world”

BHASKAR Paul/www.in­di­a­to­day­im­ages.com

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