SAURABH SENGUPTA, 29, Co-founder zomato.com
Craving a cheesy pizza at midnight? No problem— Saurabh Sengupta made this and more possible when he co-founded zomato.com in July 2008. Standing for “tomato with a zing”, the site lists dine-in and delivery restaurants (with menus) in your area, has a section on events around town and even posts reviews of eateries by users. “It’s a complete food space where you have your eating-out questions answered; it’s perfect for busy, urban people,” he says. An engineer from IIT Delhi, Sengupta along with three fellow Iitians— Deepinder Goyal, Pankaj Chaddah and Gunjan Patidar—started the site, earlier called Foodiebay.com to cater to other “like-minded” people who needed food at odd hours. STEP BY STEP During his stint with a consulting firm in Gurgaon, Sengupta would often collect menus of delivery restaurants. In 2008, he along with his friends started zomato.com and introduced an events and nightlife section earlier this year. New innovations in the form of mobile apps, a Gps-enabled search system and smart search filters like Open Now were added in January 2011. Zomato.com has also tied up with the iball tablet to launch a pre-packaged application. THE BREAKTHROUGH Their idea caught on instantly, the company got a total investment of $ 4 million and spread its operations to 10 cities. Today the site draws one million visitors every month.
“Saurabh is a great marketer with deep understanding of how the cusp of online and food business works. And that reflects directly
on how zomato is doing.”
JAYDEEP BURMAN, RESTAURATEUR
“We are the largest food and lifestyle guide in India and the fourth largest in the world”