Pause for ef­fect

India Today - - SIMPLY HYDERABAD -

YUGANDHAR TAMMAREDDY,

33, Vis­ual ef­fects su­per­vi­sor and en­tre­pre­neur His hunger for cre­ativ­ity led Yugandhar Tammareddy to start his own com­pany. Tammareddy set up the vis­ual ef­fects firm, Pix­el­loid six years ago and to­day it is one of the most sought af­ter choices for film­mak­ers in the south. Over the last few years, his team has cre­ated 3D an­i­ma­tion and high end vis­ual ef­fects for over 100 Tel­ugu films in­clud­ing Oka V Chitram, Jalsa, Brin­da­vanam and

Marochar­i­tra among oth­ers. Tammareddy won the Bri­tish Coun­cil Young Creative En­tre­pre­neur Screen Award in 2010; his com­pany Pix­el­loid got the Nandi Award in 2006 and AP Cine­goer’s 37th An­nual Film Award for best VFX for the film Sainikudu.

FU­TURE PER­FECT His plan for the fu­ture is to pro­duce in house films. “We are also gear­ing up to take on Hol­ly­wood projects now. Our as­pi­ra­tion is to make films for a global au­di­ence.”

Con­tact: www.pix­el­loid.com

sec­ond opinion

“Yugandhar’s com­pany is do­ing some fan­tas­tic work in vis­ual ef­fects and they are one team whose

cre­ativ­ity is truly out of the box”

DIL RAJU, FILM PRO­DUCER

“Any kind of magic can hap­pen on screen. All you need is imag­i­na­tion.”

SRINI­VAS

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