After 34 years of surviving communist rule, Bengal Inc has decided to provide the new government some divine support. On October 29, B.K. Birla, the 90-yearold patriarch of Bengal industry inaugurated Mahalakshmi Mahayajna, a mega havan where 500odd priests from across the country will pray for nine days for the economic revival of business in the state. Presided over by Prakharji Maharaj of Haridwar, the event is happening on a deserted Howrah Jute Mill ground in Shibpur, next to the river Hooghly. “Even the gods should help the Chief Minister who is working so hard to turn the financial fortunes of the state,” says Sanjay Budhia, managing director of Patton Group, which is providing water tanks for the event. Is this what Mamata Banerjee meant by parivartan?