CONSUMER MAR­KET

India Today - - THE STATE OF THE STATES - by Shyamlal Ya­dav

Says Pushkar Singh Dhami from Ud­ham Singh Na­gar district and a min­is­ter, “Mar­kets in Dehradun and other cities are flooded with cus­tomers. Peo­ple want to im­prove their stan­dard of liv­ing.” This is echoed by Ku­maun Univer­sity Vice-chan­cel­lor V.P.S. Arora, “Food habits of Ut­tarakhan­dis have changed. One finds ex­otic food in house­holds which once only cooked the tra­di­tional lo­cal fare.” The cre­ation of Ut­tarak­hand has given many a shot at pros­per­ity. Even small farm­ers have di­ver­si­fied into hor­ti­cul­ture and grow­ing fruits and veg­eta­bles. The new-found wealth has opened up the mar­ket for houses and cars.

Ut­tarak­hand’s ter­rain shapes the oc­cu­pa­tions of its 1.01 crore pop­u­la­tion, as per 2011 Cen­sus. While peo­ple from the plains districts like Ud­ham Singh Na­gar, Harid­war and Dehradun de­pend on agri­cul­ture and in­dus­tries, those in hill districts have to ven­ture out­side to find em­ploy­ment. The large num­ber of men in the armed forces from the hill re­gion add sig­nif­i­cantly to lo­cal wealth cre­ation. As do peo­ple look­ing to set­tle down post-re­tire­ment, for whom Dehradun is a big draw.

Ut­tarak­hand, one of the small­est states in the coun­try, has shown that it is no pushover when it comes to consumer spend­ing.

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